The Pros and Cons of Marketing

Finding the Good and the Bad in Marketing

In these two real world marketing examples, I have chosen Nepal Thai Food Products (P) Ltd., the manufacturer of Wai Wai instant noodles, as a company that is doing a very good job at marketing. This company is marketing its "Wai Wai" brand of instant noodles in Nepal from 1985. Another company that I have chosen as a bad example at marketing is Hansophone Electric & Electronics. This company is marketing Hansophone brand of EPABX systems in Nepal.

While choosing these companies as a good and as a bad example at marketing, the following points that are visible to the observers of the companies' marketing activities are taken into consideration.

· Environmental scanning which provides information about social, economic, competitive, technological and regulatory forces that affect the marketing of their products and

· Marketing efforts of the companies and different tools used by these companies while marketing their products

· Market-product strategy

Wai Wai - a Good Marketing Example

Instant Noodles production in Nepal

Gandaki Noodles (P) Ltd was the first company to introduce "Rara" brand of instant noodles in Nepalese market. It started its production in 1980 at its plant in Pokhara with Japanese technology. Since it was the first company to market Nepalese brand of instant noodles, it was very successful in introducing instant noodles to Nepalese consumers.

Nepal Thai Food Products (P) Ltd.

Until 1985, there were two brands of instant noodles in Nepalese market -- "Rara" -- a Nepalese product and "Maggi" -- a product imported from India. Both the noodles had to be either souped in boiling water for few minutes or simmered and garnished before they could be se...

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...ere are more than half a dozen companies offering similar product to the consumer. Even with these companies competing with Wai Wai, it is able to increase sales in its market through effective distribution, better advertising and offering the product at competitive price.

Market Development

Wai Wai has taken advantages of government's trade treaty with India that allowed easy access to Indian market for Nepalese products. Now it has successfully marketed its product to the major Indian cities.

Product Development

Recently Chaudhary Group has introduced a new brand of instant noodles with a new brand name called Mimi. In the packet of Mimi, it is clearly written that it is from the producers of Wai Wai. Since its size is smaller than Wai Wai and is priced less than Wai Wai, consumers have got a choice to buy a product of similar quality at a lower price.