The Pros and Cons of Advertising

1539 Words7 Pages
“Just do it” - “I’m lovin’ it” - “think different”. What do these statements have in common? They are slogans for some of the most well-known companies around the world. We immediately associate them with their respective companies because they have been advertised to their audiences as such. Advertisements have become such an integral part of corporations but why are they so important? It seems as if they affect our social psychology when distinguishing our needs from our wants. We should accordingly ask ourselves whether the use of advertisements to create demand creates a positive or negative impact on society. Conversely; does it stimulate demand and provide a positive influence on the general economy or, does it create a false sense of need, leading to materialism, or the over-consumption of social and natural resources? Through the use of various sources, this essay will establish proof that both theories have validity. By looking at the consumer’s point of view we can answer the question: could a consumer utilize these advertisements reminding them of products they may be interested in, or would they be shown an advertisement frequently enough that it induces a demand for the product on the basis of false sense of need? Moreover, this essay will look at the programmers perspective; using consumers as their commodity, selling their audience to business owners, using up there social resources, which overall leads to the act of consumerism. This creates stereotypically group based distributions of advertisements where programmers chose the right audience to whom they should distribute the advertisements. The business owner in turn uses audiences gathered from mass culture to sell their commodities through these advertisements,... ... middle of paper ... ...uide to Audience Based Advertising | IAB UK. Audience Science, n.d. Web. 28 Nov. 2013. . Bernays, Edward L.. Propaganda. New York: H. Liveright, 1928. Print. Ehrenberg, Andrew S. C. "Repetitive Advertising and the Consumer." Http://web.ebscohost.com.ezproxy.library.yorku.ca/. Journal of Advertising Reserch, Apr. 1974. Web. 9 Oct. 2013. Johnson, Caitlin. "Cutting Through Advertising Clutter." CBSNews. CBS Interactive, n.d. Web. 26 Nov. 2013. . Webster, Merriam. "habit." Merriam-Webster. Merriam-Webster, n.d. Web. 28 Nov. 2013. . Williams, Roy H.. "Calculating Your Ad Budget." Entrepreneur. N.p., n.d. Web. 28 Nov. 2013. <http://www.entrepreneur.com/article/54436>.
Open Document