The Pros And Cons Of Social Media In The Organization

Social Media plays a big part in how companies see what is being said about them, whether it being positive or negative. This online communication technology allows users of all kinds to have a social listening as to whatever issues or news that may arise. Social media is really good for the consumer, as it is a way for them to introduce to world their like or dislike of the particular product they bought.
Since Social Media has taken the world by storm, organizations realize that they need to able to keep up with the trends in order to stay afloat. For an organization, social media is used to address marketing issues that some organizations currently have in terms of growing their customer base. Concerns like needing more customers, staying
Through thorough research, I am certain that social media has created success within the organization. I have covered what social media has addressed in terms of marketing issues along with how it has taken America by force with its technological capabilities. This piece of technology has its pros and cons, but having collaboration and communication as its main use for success by far outweighs the cons with social media. In order to have a successful organization, you have to have an understanding of what customers want. If I were in charge in an organization, an improvement I would make when create our social network is handing over control. You may notice that with a lot of organizations, egos are present where they feel that social media will not have a real return on investment. However, I learned in the Jarvais book when you hand over control, you start winning. Once you give your worst customer control over the situation so that you can build a new relationship with the customer. “Listening to your worst customers’ complaints gives you an advantage to reorganize and reorient every division of the company-design, production, marketing, sales, customer support” (Jarvis,