A plan of action designed to achieve a long-term or overall aim – that’s how Oxford Dictionary defines Strategy. Simple and bang on! Every marketing media and media vehicle that brand chooses has to fit in its overall strategy seamlessly. TV, print, Radio, Internet portals, Mobile did that and now it’s time Social Media follows suit.
We have reached a point in time where the question has moved from ‘Why Social Media’ to ‘How Social Media’. Social Media is everywhere. It is hailed as the biggest revolution in recent times. To put it in perspective, if we assume Facebook to be a country, it would be the third largest populous one after China and India. If Youtube was a TV channel in India, it would have been the 11th biggest. Twitter is the second largest search engine closely followed by Youtube. While you were reading the above stats, more than 100+ hours of video has been uploaded on Youtube. Aston Kutcher and Britney Spears have more twitter followers than the entire population of Sweden, Israel, Switzerland, Ireland, Norway and Panama. More than 25% percent of search result for any brand would link you to user-generated content on social media. All these things work in favour of social media in spite of Facebook and Youtube being banned in China (stats courtesy – Socialnomics). The return on investment (ROI) in the case of social media is tremendous considering you’re still in business after 5 years! There is no escaping this media.
One should not enter social media without a proper strategy in place. Any mistake done on this media is amplified to a great extent. In this article, I will explain the way to build a successful social media strategy from group up. Follow the below 5 steps and you will have a successful social medi...
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...s available in the market both paid and free. My advice is to try out tweet deck, Google analytics, Klout, Facebook insights and Youtube insights before you graduate to paid tools. Some of the parameters you should measure in addition to achievement of your defined goals are share of voice, awareness, engagement, influence and popularity of your properties on social media. Work on the insights gained to optimize your content and plan. Remember, one should always learn and grow as the nature of social media is never static.
Follow these five steps diligently and you will have a successful social media strategy in place. A good social media presence will help you in executing successful campaigns. You can get in touch with me any time through my social media handles mentioned on this site. And yes, don’t be present on any media just because your peer/competitor is.
In the planning phase of your social media strategy you must first collect the current number of followers, fans, likes, and subscribers your organisation has. This will give you an idea of the current reach your organisation holds. In addition, your organisation should create a goal of how many new users you plan to reach. For example, if you have 1000 follower, how many more do you want to reach by the end of your campaign?
First step is to ensure social goals solve challenges. Meaning to say goal setting is the pin of all marketing and business strategies. With a variety of social capabilities, it can be complicated to establish exactly what the objectives should be. A company should find out the challenges that a company will be facing and should have a solution for it. Second step is to extend efforts throughout the organization. Creating a fully integrated social media marketing campaign, a company needs to be engross and combine multiple departments, especially if the goals have a direct impact on them. Third step is to focus on networks that add value. Every network has its own advantages and disadvantages. A company should carefully pick and choose which networks they want to take advantage of. An example of this social media sites are Facebook, Twitter, Google+, etc. Fourth step is to create engaging content. Which means to say that the company’s content should get the consumers interest that lets them engage in your company’s brand. Fifth step is to identify business opportunities through social. Social media monitoring should be an essential part of the company’s social media marketing strategy. It ensures and gives you insights into the company’s competitors marketing plans. Sixth
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241–251. doi:10.1016/j.bushor.2011.01.005
Nair, M. (2011), Understanding and measuring the value of social media. J. Corp. Acct. Fin., 22: 45–51. doi: 10.1002/jcaf.20674
Success in today 's era of social media is increasingly tied to more collaborative, modern business approaches – such as open sourcing, crowd sourcing, social sourcing and word of mouth marketing – social media platform that exude characteristics of 'connectivity ' more than 'management '.
Social media marketing is a little different from what you may think. It also permits businesses to reach potential customers on a larger scale.
Social media is “Websites and applications that enable users to create and share content or to participate in social networking”[1]. Social media marketing is the use of internet based platforms (social media) to advertise and broadcast companies to the world. The use of social media for marketing has many benefits and this has been proven numerous times. It can be risky for some companies but the opportunity for benefit outweighs the small risk and therefore I believe companies should develop social media marketing strategies.
If you asked 10 followers on Twitter if they prefer Coke or Pepsi 9 out 10 would probably say Coke. This paper will explore the concepts of social media presence for The Coca- Cola Company. Why do people drink Coke? Why is Coke so popular? Questions such as these will be answered throughout this strategy recommendation project. This paper will discuss and identify the effects of social media, and what will make social media better by research on best practices.
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
Social media is also more cost effective so we can focus on keeping the price for our product lower than our closed competition and the market. The will also improve search engine rankings making sure that people can easily navigate to the website. Brand loyalty and authority can also be build through social media which is very important to the subscription service as it requires loyal customers that stay subscribed for a long
Social media site has become the new and premium platform for advertising about the products and services to reach the online users.
We can now connect with each other instantly over the internet. It is quicker and easier to communicate and share with each other now than it has ever been. Massive amounts of people access the internet every day, and a good number of them are using social media. This means that the ability to use social media and use it well is crucial for modern businesses. Whether for public relations or advertising social media is now one of the best ways to access consumers. Especially when it comes to younger generations, if you aren’t online you don’t exist. Social media is an excellent way to establish a presence in the minds of consumers. They can interact and establish a connection with an organization instantly. Social media is cheap and its everywhere. If a business hopes to compete in the modern world having a social media presence is absolutely
Blanchard, O. (2011). Social media ROI: Managing and measuring social media efforts in your organization. Available from http://0-proquest.safaribooksonline.com.mylibrary.qu.edu.qa
Many companies ask these questions: What is social media really doing for us? Will it bring in new customers? In many ways social media can add strength and value to your business or organization. Social media is treated like a broadcast platform, which allows information to move faster. Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amount of traffic. When a business is going through budget cuts, there is no other low cost promotional method out there that will give you large numbers of visitors, some of whom may come back to visit your site again. Social media has managed to steal the thunder away from traditional marketing methods. It has become a big part of day to day routines and as indispensable communication tool for people to connect and stay in touch. Customers have used social media presence as one of the integral basis of a company’s legitimacy, reliability and viability. Some businesses today are judged based on their Facebook or LinkedIn profiles and customers expect companies to respond to the concerns they have tweeted within the day or within the hour. Marketing strategies today have a mix of social media tactics as integral components for reaching business goals.
In the end, social media provide a way of keeping in relations with friends, also allow many companies to reach a large number of costumers and to be more productivity. At the same time, media are changing the ways in which we communicate and interact with others. Social media is a very interesting thing in our life. It was made for the free exchange of lots of information all around the world without boundaries but we have to know well how and why to use these media.