The Pros And Cons Of Procter & Gamble

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Procter & Gamble are responsible for producing a good percentage of the world’s best-known brands of household needs, health care, personal care, and baby care. Consisting of 25 brands, each an annual revenue of $1 billion, and an additional 15 brands that pull in $500 million annually, Procter & Gamble overall makes $84 billion each year through both brick-and-mortar stores and online stores in 180 nations. As Procter & Gamble’s products are virtually all convenience-related, distribution market coverage is widely used by the firm. Their products are carried amongst supermarkets, drug stores, and other similar franchises. Because of limited space on store shelves, not all products can be available at the same time. As a result, Procter & Gamble’s products compete for space not just with other rival firm brands but also the store brands themselves. Ways that Procter & Gamble rectified this issue is (as an example) making a distribution agreement(s) with companies…show more content…
The pros of Procter & Gamble establishing a direct channel to its customers (they already have with www.pgshop.com) is that it allows them to ship directly to the customer and without having to wait on retail stores to purchase products from them (Birchall). The online store does indeed have disposable diapers and paper towels. The cons however is that Amazon.com still sells the products at a lower price than P&G’s online store (I checked the pricing on both of Pampers Baby Dry Diapers, Size N, Super Pack, 104 Count, P&G sells for $27.97 and Amazon sells the same for $24.94 (19.95 for Prime members)). The overall thing conclusion is that paper towels and disposable diapers will be mostly locally bought at a nearby convenience store within less than a day and at no shipping cost compared to buying it online, given the nature of their respective functions for babies and general

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