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The Pros And Cons Of Pharmaceutical Advertising

opinionated Essay
1356 words
1356 words
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Pharmaceutical companies have a wide variety of scientific evidence based on their previous and most recent clinical trials on every type of drug they introduce in the advertising world. However, one of the few problems they are facing is that there is too much information being presented to the consumer during broadcast advertisements. In turn due to the overwhelming amount of information, consumers are missing key medical facts that are needed to make an informed decision regarding their health. While all ads appear to list both the positives and negatives of the medication, some advertisements may be more misleading than others.
The Food and Drug administration states that “Under the regulations, pharmaceutical companies are required to submit all drug advertisements to the Food and Drug Administration (FDA) when they are first disseminated to the public” (Prescription Drugs). Federal regulation on the pharmaceutical ads state that broadcast ads should have a fair balance of benefits and risk information about the product they are talking about. Every pharmaceutical company is supposed to adhere by …show more content…

In this essay, the author

  • Explains that pharmaceutical companies have a wide variety of scientific evidence based on their previous and most recent clinical trials on every type of drug they introduce in the advertising world, but too much information is presented to the consumer during broadcast advertisements.
  • States that pharmaceutical companies are required to submit all drug advertisements to the food and drug administration when they are first disseminated. federal regulations state that broadcast ads should have a fair balance of benefits and risk information.
  • Explains that with the amount of advertisement revision requests, it is likely that some will fall through the cracks while the staff of the fda try to sort through them all.
  • Explains that the guidelines for television ads differ slightly from those of print ads, which are usually found in doctor offices, magazines or medical journals.
  • Argues that direct-to-consumer advertising has had a resounding effect on not only the consumer but the physicians.
  • Opines that physicians are giving into their patients’ medication demands and it is becoming an issue with over medication people when they could achieve the same results with a simple lifestyle change of diet and exercise. broadcast ads are lacking on the informative side.
  • Explains that direct-to-consumer advertising led to an increase in sales of certain medications, and that it lacks consumer friendly language.
  • Explains that pharmaceutical industries have spent almost $5 billion a year in medicinal advertising. new zealand allows direct-to-consumer advertising for this degree.
  • Opines that direct-to-consumer pharmaceutical advertisements exacerbate unhappiness about normal experiences and heightened expectations of drug benefits.
  • Opines that advertising has become a double edged sword for the pharmaceutical industry. rising increases in medications and health care make it harder for consumers to keep up with the health standards of their physicians.
  • Argues that direct-to-consumer advertising can do more harm than good. pharmaceutical companies and physicians are beginning to pave the way of over medicating the population. not all medical testing can differentiate one illness from another.

These advertisements have been known to give a large amount of information in a brief period of time that leaves viewers with some questions that remain unanswered until they reach out to their physicians or the internet. Print ads must also have a fair balance of the risks and benefits of the medication, but should also include the side effects, contradictions and overall effectiveness of that medication. “Drug ads were required to include both the name of the drug and its purpose, as well as information about all the side effects. But side-effect information often took two or three magazine pages of mouse print to catalog, and this wouldn’t do for a major television campaign” (Spiegel

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