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Importance of means of communication
Importance of means of communication
Importance of means of communication
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Multichannels In the service marketing world, customer satisfaction has been confirmed to be an influential to customer loyalty (Ching-Fu and Ya-Ling, 2010). The evolving world now have to consider quality service and companies survival to be in the competitive environment (Zeithami, Berry and Parasuraman, 1996). Providing quality services, appears to be an important factor for services company to be successful. Companies are finding new ways to distribute their services through different channels. Traditional channels that consumer use to purchase products should be different methods for service marketing. Companies are looking for different ways to retain customers and producing customer loyalty. Companies have to determined the right choice channel for the consumers …show more content…
It is important to have multichannel so the company can be in the same position or location as the customer. For example, it is good to have a brick and mortar channel and Internet channel. Giving the customers more choices in channel, they will have to the ability to spend more or to connect better than a single channel. Having multichannel is important for marketers due to the buying power that the consumers have. Customers can have many channel to gain more information and to make choices. It is important for marketers to be aware that there are many channels or ways to reach customers. The channels will continue to grow and multichannel marketing will become more critical for service marketing. Marketers will also be able to target their audience more by using multichannels on different platforms. The platforms could be from text messaging, websites, emails and other channels. This is important for marketers due to fact they will be able to reach out to the customer directly, this is an excellent marketing strategy because it is convenient for the customers and it will enhance interaction with the
Without good customer service and keeping your promises, your company would have loyal customers. According to 5 Focusing Steps, “If you’re not yet sold on the idea, consider that a 2 percent increase in customer retention has the same effect as decreasing costs by 10 percent. Not only that, but it costs over six times more to get a new customer than it does to keep one.” Customer satisfaction should be a golden rule of all companies.
Zeithaml, Valarie A, Berry, Leonard L, & Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of Marketing, 60(2), 31. Retrieved April 1, 2011, from ABI/INFORM Global. (Document ID: 9401886).
Marketing In this day and age is vital for a company to perform at its possible best. Marketing’s main focus is to give great satisfaction to a customer. There are many aspect of marketing, these aspects give marketer’s the tools to help strive for the best possible success they can achieve. They hope that they can create exposure for their brand, product or service.
Customer service is valued as a competitive tool by many organisations. It gives you the ability to gain customer loyalty while meeting the customer’s expectations. Staff will have many skills and knowledge that will provide a competitive edge. Most organisations are known for the quality of their customer service. This means that they are known for good customer service or poor customer service. However, being known for good customer service will attract customers. It will also attract customers who are usually hard to reach.
Simultaneous communication, also known as Sim-com is a form of communication process that utilizes both signs and sound. Quite often Sim-com has been referred to as a sign supported speech; these signs are usually in English in order to ensure that there is fluency in the language. In this, it is noted that some other non-verbal cues like the use of finger spelling and visual aids which rhyme to the spoken language can be used. Simultaneous communication has always been known to be a form of communication that is intended to help people who have hearing problems (deaf) understand what is being said. In this, it is realized that over the years, Sim-com has been able to utilize other systems of communication like seeing essential English. Sim-com has proven its advantageous use in both the deaf and hearing people because it presents both the spoken language and also the non-verbal. Simultaneous language is not only used by the deaf, but also used when communicating with students at the preschool level. This is important because these children tend not to understand verbal communication fully (Beginnings, 2014).
Marketing is very important to the success of a business. Before people can buy a product or service they have to know about it. However, marketing entails more than just letting people know what your company has to offer. Throughout this paper, I will define marketing, offering my personal definition as well as more formal definitions from other sources. Furthermore, I will explain to the reader the importance of marketing to organizational success giving real world examples in support of this explanation. The field of marketing can include many things. I believe, however, the most important thing which it should include is communication with customers as to the value and benefits of using that particular company's products and services. It should help to establish the business's niche in the industry and distinguish it from other such businesses.
Thus, customers can get and receive information from each other instead of communicating to the corporations or the companies and as result they can easily spread information about company products as well as information about new arrivals
It helps create bonds with customers by listening to them about the products and taking the customers opinion into consideration. After all, media marketing is very influential in the world of business and marketing. More and more businesses are working at creating a more well-rounded inter-web advertisement scheme. Through the placement and strategic plan on making the ad and where to put it and how to make the ad stand out to the streamers on the websites the business ad is on. Media marketing will continue to grow and progress as time progresses and more and more people gain access to the internet.
A channel image like a social media, internet and television could be essential and should be identical to the aura of the goods. Thus, channel distribution contains the choosing the appropriate path for supplying goods or service in the marketplace. Channels may be able to used in methods that are more profitable to the goods and services. Also, this channel has significant influence in deciding the company's image.
Okay, so now we know what content marketing is. But why is it so important to your business?
Digital marketing is a growing field that “promotes products or brands via one or more forms of electronic media.” Examples of “advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels” (businessdictionary.com) This method of advertisement makes a digital marketing analyst necessary to help navigate a company through the proper marketing channels.
Marketing communications is the best way to appreciate the value of the goods and services offering by organization. Traditional tools of marketing communication disciplines are five: advertising, sales promotion, personal selling (see the EBS Sales Force Management text), public relations and direct marketing. There are also media in which time and space can be bought or used to deliver messages to target audiences. Organisations are planning which appropriate mix of these tools and the choice of media has for a long time been largely predictable.
...stomer service is essential in any organization. Its importance has positive implications on the business. Having an excellent customer service will motivate the organization’s employees. This will result in a win-win situation because a happy employee is a productive employee. When a motivated employee helps customers he/she will ensure that the customers are satisfied in a way that exceeds their expectations. These customers will then go out in to the public and share their experience with friends who will eventually patronize the business. In the long run the business gains more customers and increases its profits. Therefore, every organization should attempt to implement and preserve an excellent customer service strategy. This will give the organization a competitive edge above other organizations and establish a reputable image every business entity long for.
A service encounter is defined as a moment when a customer interacts with a service or product for the first time. It is the customer’s actual interaction with a service company. It is identified as a key component of the current agenda for service marketers. More than half of the world’s multinational corporations employ in providing services, thus the scrutiny of service encounters is becoming increasingly significant. Research evidence indicates that customers generally compare their expectations with the performance of service industries and they are influenced by the quality of service they receive. The scope of this essay is to discuss about the view that customers don’t buy products they focus on solutions and also about the consumer’s behaviour pattern regarding services provided. Further, it will be noted how businesses are trying to improve the service quality to attract customers leading to an increase in the economic competitiveness.
When organization always provide high-quality products and good services, customer will create their satisfaction and increased customer loyalty.