The Pros And Cons Of Drunk Driving

opinion Essay
822 words
822 words

Teenagers get their drivers license at a really young age. Every fifty-one minutes, one person has lost their life by a drunk driver. This past year, nearly ten thousand people have died caused by drunk drivers. “In 2012, nearly 10,300 people were killed” (Weir) and approximately 345,000 were injured. Each crash, each death, each injury impacts not only the person in the crash, but family, friends, classmates, coworkers and more. Even those who have not been directly touched help pay the “$132 billion yearly price tag of drunk driving” (White). But together we can eliminate drunk driving. Campaigns start to usually to promote a product, a person or just a cause. The general public joins these campaigns because they support the cause and they try to help improve what the problem is. I always wonder why campaigns are successful, for example, most people want to get up, go to work, and put food on their table, I don’t know a lot of people trying to fix a cause, support someone. But I question myself, why do I end up supporting a program that I barely know about but then my parents and I are volunteering for it? Do I fall for their nice rhymes and free pens? No, because campaigns love to target teenagers because ages between 16-19 are the “manipulative” ages. These campaigns use emotion-filled commercials, posters, so it changes our views about a particular event. I have a close friend that works in marketing for a company. I always see their companies commercial when watching a sports game, and I always remember it as being the worst commercial that I have ever seen. When I met my friend, I asked him: “Why does your companies advertisement suck?” and he explained to me that whenever watching television, a happy, content commercial w... ... middle of paper ... more used than public transportation, I have seen a difference in drunken driving cases. I live in Orange County so last year (2012) I remember there being nearly 250,000 deaths between 10 Orange County cities and 2013’s statistics are not out yet, but research shows that numbers are significantly lower. I think this campaign is definitely a success and still growing because they are targeting the correct audience of young teenagers getting their drivers licenses and parents of teens. Drive Sober or Get Pulled Over started in 2011, and they are still growing in importance. This campaign uses rhetorical strategies and this campaign has released three new commercials that are more meaningful and heart-breaking than their initial release. This commercial targeted teens and their parents to spread awareness and so these paranoid parents can also “market” this cause.

In this essay, the author

  • Opines that campaigns target teenagers because ages between 16-19 are the "manipulative" age.
  • Explains that when watching television, a happy, content commercial will not be remembered, rather it will be processed through your brain quickly and be forgotten faster.
  • Explains the statistics on drunk driving on the campaign's website, including videos, behind the scenes, and how to get involved.
Continue ReadingCheck Writing Quality

Harness the Power of AI to Boost Your Grades!

  • Haven't found what you were looking for? Talk to me, I can help!
Continue Reading