The Product Life-Cycle Of Ferero Rocher's Product Life Cycle

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Each product line is different from the other by providing customers with huge variety of tasty chocolates. Pralines refers to sweet substances made by boiling nuts in sugar and grinding the mixture used especially in fillings for chocolates. Let’s see how each item under pralines differs in terms of flavors and ingredients:
Round- shaped chocolate pieces:
• Ferrero Garden: Wrapped with shiny green, pink and yellow foil, Ferrero Garden consists of an outer crispy shell, coated with almond chips and inside you’ll find a tasty creamy cream.
• Giotto: Giotto’s are irresistible! Giotto is a nutty, delicate and crunchy hazelnut biscuit specialty.
• Ferrero Manderly: is a crunchy specialty with a velvety hazelnut cream filling.
• Ferrero Cappuccino:
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PLC analysis is very important, if done properly it could warn the company about a products position in relation to its market. PLC forces companies to continuously focus on the market and take any quick, necessary and corrective actions faster, however the process is not as easy as it seems. To see how much influence Ferrero Rocher’s products have in the market, there are different phases in their life cycle, as shown in figure 7. Let’s take a look at the four stages of a PLC and where some Ferrero Rocher products stand:
Introduction: At this stage of the PLC, the product is introduced and there is heavy marketing and promotions. Sales take off slowly as the product grows slowly or fails miserably. As for Ferrero, Rafaello is the product that can be placed in this stage. The company is putting a lot of effort into making this product as well-known as its star, Ferrero Rocher. Later on we’ll see how the company has offered Christmas promotions on Ferrero Rocher and
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The product that fits this status is Ferrero Rondoir (also known as black noir). This product is becoming popular more with time and as we’ve mentioned before Côte d'Or does offer a very similar product.
Maturity: At this point sales grow at slowing rates that stabilize. Here products are differentiated, there’s a huge competition, sale promotions and the weakest player gets kicked out. The product that can be chosen at this stage is Ferrero Rocher. Since it was introduced, Ferrero Rocher has kept growing until today but is currently stable. It generates high cash flow and capture an important market share.
Decline: this is the last stage, where sales drop and consumers see the product as irrelevant. The product that fits this stage is Ferrero Garden, the product isn’t doing as well as expected and many people did not like the idea behind this product. In addition to that, the product is not available worldwide and can only be found in certain countries. However, the product is still available in the market, perhaps the company would like to give it a second
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