The Problem With Intuition

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“I feel there are two people inside me – me and my intuition. If I go against her, she'll screw me every time, and if I follow her, we get along quite nicely” (Kim Basinger). Many of us have often found ourselves thinking like Kim Basinger, our intuition play a fundamental role in decision-making and mostly, whenever we find ourselves analyzing human behaviour; to include ourselves and others. However, is it accurate to say that using our intuition about everyday behaviour is sufficient for a complete understanding of the causes of behaviour? Certainly not! Understanding the implications of behaviour exceed mere ‘gut feeling’, as it is distorted by our perceptions, cognitions and experiences.

In other words, behaviour is a response of an individual or group to an action, individual or stimulus. It can be influenced by several internal or external factors such as culture, values, beliefs, biological changes or attitudes. By definition, culture is considered as shared patterns of behaviour and interactions that are learned through socialization. These patterns of behaviour vary in each society. Thus, what may be accepted as appropriate in one culture may not be accepted as such in another. It is therefore insufficient to use intuitive thinking to understand the behaviour of another culture in this regard. Furthermore, attitudes are closely tied to one’s perceptions and cognitions which greatly influence human behaviour. The way in which a person responds to a situation is often dependent on how they view the situation and evaluate the benefits which should derive from it. To this end, each person may have a different or similar attitude in any given circumstance without disregarding their individuality. Also, another contributing f...

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