The Power of a CEO

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Setting the strategic vision of the company is a prime example wherein a CEO can be solely responsible for leading a company to glory or unleashing a catastrophe. An example of successful strategy formation by the CEO alone rests in the case of Intuit’s CEO Scott Cook who was directly responsible for Intuit’s success in 1991 when he unveiled his new company vision and strategy. Cook dreamed that Intuit would become the nucleus of computerized personal finance in the world and infected all his employees with this strategic vision, which led Intuit to be a knockout company success taking it from having 120 employees and one product to a mega company with thousands of employees, a myriad of products and a billion dollar net worth. The sole power of the CEO as an agent of change success, in this example, is evident as Scott led Intuit in becoming the worldwide victor in matters of personal finance (SOURCE) by forming a great vision and strategy. Scott was a successful example of a CEO that established and created a mood or character of the company, then determining the corporate strategy to bolster his mission and merging the resources and maneuvers wih opportunities to execute it. On the other end of the success spectrum we face John Aker, CEO of IBM who paralyzed IBM with his lack of decisiveness at a critical point in the tech industry’s evolution, which led to a loss of several billion dollars. Bob Allen, yet another CEO who lacked solid strategic direction, singlehandedly forced not only a disastrous merger of AT&T and NCR Corp but also lost the company 12 billion in a few months, laying off 50,000 poor AT&T workers. So much to the power of the CEO in being the undoing or the saving grace of a company. Another reason why CEO... ... middle of paper ... .... 2013. . Myatt, Mike. "CEOs: Are You an Effective CEO?" Are You An Effective CEO? by Mike Myatt. N.p., n.d. Web. 22 Dec. 2013. . Byrne, John A., William C. Symonds, Julia Flynn Silver, and Karen Lowry Miller. The Training and Development Sourcebook. Comp. Lloyd Baird, Craig Eric. Schneier, and Dugan Laird. Amherst, MA: Human Resource Development, 1983. 263-69. Google Books. 1994. Web. 4 Jan. 2014. . http://www.cnbc.com/id/30502091?slide=12 http://articles.latimes.com/1993-01-20/business/fi-1540_1_chairman-john-akers

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