The Power of Media in the Digital Age
Across from my old high school, where once a pool hall
seduced us away from classes, there is now a trendy bar and grill frequented by the
recently-graduated. I visited this establishment to reflect upon the nature of media,
culture and what it means to be literate in the 21st century. The implications for teachers,
libraries and society in general may be daunting, but they hint at excitement, too.
There I was, an English major, a man of the book as it were, all ready to
cast aspersions left, right and center at these clearly illiterate, shallow young hipsters.
Within sight of my old high school library, I was ready to join the crowd of experts
and decry the decay of our culture, the inevitable devolution to a monosyllabic, non-
print bunch of video heads. This was culture at its lowest brow, with no concept of
canonical values or the means to access them. Media shaped these minds and what a
mess had been made. Such doom and gloom scenarios are common enough. Fortunately,
I paused and took a slightly deeper look at what I was really seeing.
The room featured eight television sets, three of them nearly theatre size, with no two
featuring the same show. There were a few sporting events, CNN Headline News on
one, at least two different music videos, while a number of the sets were broadcasting
an interactive trivia game played by patrons on small portable keyboards. Sprinkled
throughout the bar were a variety of entertainment newspapers, some magazines and
at least one person was reading a book in the relative solitude of a corner. People
talked with others around them and interspers...
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...the media-cultural soup around them to
worry about what is media and culture. The question of literacy in the face of such
change is still up in the air at this time, but is worthy of further discussion. Digital
media, however, continue to be the major shapers of the path of our culture. We can
argue that the bus is going too fast, but we do not necessarily want to make this
observation from behind in a cloud of dust at the stop.
Works Cited
Ayer, Pico. "History? Education? Zap! Pow! Cut!". Echoes 12. Toronto:
Oxford UP. 2002
Burke, James. The Knowledge Web. New York: Simon and Schuster. 1999
De Kerckhove, Derrick. The Skin of Culture. Toronto: Somerville House. 1995
Manguel, Alberto. A History of Reading. New York: Penguin Books. 1996
Postman, Neil. Technopoly. New York: Vintage Books. 1993
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