One of the most beloved characters penned and brought to life was that of Lewis Carroll’s Alice of “Alice’s Adventures in Wonderland.” As a fictional author bringing another land to life, he had to write and create imagery for the imaginations of those reading the tale. Alice thinks matter-of-factly in the beginning chapter,
“‘And what is the use of a book,’ thought Alice, ‘without pictures or conversation?’”
Now, imagine the entire online population with the same mentality as Alice. No one really wants to read a blog post anymore if does not have an image in it.
Business owners, if you have not already; it’s time to head straight down the Rabbit Hole of Visual Content Marketing because otherwise your story won’t be heard or read.
That’s the simple truth, according to this infographic by QuickSprout it shows social network users spend an average of 1 hour and 17 minutes on Pinterest versus only 12.1 minutes on Facebook! That says users are spending more time looking at images than they are socializing with Facebook friends.
Social media users devour images, retain, and associate them much easier than they do text based content. Does mean abandon all text based content strategies? Not at all, it means write content that can be re-purposed into different forms of imagery to be shared across all social networks.
Imagery Ideas to use and add to content:
• Infographic
• YouTube Video Channel
• Pinterest Product Boards
• Instagram
• Facts and Figures on charts or graphs
• Personalized Brand Photos
One of the most important things that a digital marketing, social media manager, or even a business owner, needs to do is measure the success of a post. What does that involve? It means experiment and watch each post; for example, post a inf...
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...o a landing page or your website. When all is said and done, the visual content shared on social sites sole purpose is to drive referral traffic to the website. Make sure the website design keeps the viewer engaged once they get there; otherwise, what was the point of spending so much time creating visual content?
In Conclusion…
People gravitate towards imagery, especially well designed, thoughtful, beautiful images, and they want to share it with others. Make use of Pinterest Boards and the Pin It button on each blog post to make it easy for visitors to share and pin to their boards. In a recent study, Pinterest proved to drive more referrals to publishers than any other social network.
Take the time to design the right images, create interesting content that tells the brand’s story in such an engaging way people can’t help but want to know more about the company.
We can also have just as much presence as most startups and mid-size companies and products. Social media tools have leveled the playing ground and enabled us to reach incredible heights, at the cost of our time. Some researchers indicate that one can decide what face to show to the world, while positioning self for success through the personal branding
There are multiple approaches using social media which can be online, mail, billboards or other sources. It helps build relationships by knowing who your audience is and interacting with customers.
Today social media with all the many social networks is very popular. With blog sites, videos and networking sites you can see that social networking is the biggest thing out. Social media
Social media may have started out as a small marketing tactic, but soon grew to revolutionize the way businesses can create brands, expand businesses, and interact with consumers for the better.
Currently, social media plays a significant role in our everyday lives and the way people in society interacts with one another. A few years ago, before its influence reached the point where it is now, the large platforms such as Facebook or Twitter which function was merely to keep family and friends connected no matter where they were or what they were doing, and the requirements were an internet connection and a smart phone or a computer. People would share pictures or posts to keep others “updated” on their lives and what they were thinking. Now social media platforms are far more complicated. In various of them, such as Instagram or Snapchat, it is not enough to only share a picture or video of your day, but it is almost a requirement and people are pushed to take an extra mile further away and make yourself appear interesting in the eyes of others. The “feed” requires to be eye catching, the captions should be memorable, the places one goes to ought to look way better than they actually are, you have to include friends in such posts to prove one have a social life outside of the phone. The importance of the number of followers, likes or viewers
Currently, social media is the most popular method of communicating and interacting with others. It is a methodology to new media as it changes and evolves with our needs and expectations. Social media has evolved and adapted to become a huge part of our personal and professional lives.
Before we go any further, let me explain three ways how psychology increases social media sharing by attracting the audience:
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
Every day we meet a lot of people have seen their behavior, listen to what they say, think about them, try to understand them. We feel that we not only see what color eyes and hair of a person, tall or not, thin or full, but also sad to him or fun, smart or stupid it, solid or not and so on. Over the past decade, social media has seen growth to the point where it is reflects in our daily lives and even the lives of those who choose not to use it. Anywhere we go online, there are always buttons to click so that you can share something on Facebook or pin it to your Pinterest account.
Social Media is defined by Merriam-Webster as “forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)” (Merriam-Webster). For many Americans, social media is a method of social interaction that is used often on a daily basis. It has been determined that one in five people use social media at least once a day and that 19% of Americans between the ages of 15 and 54 are on sites like Facebook and Twitter(). It’s no longer commonplace to send handwritten letters or birthday cards, now writing on a wall, sending a tweet or snapping a picture is accepted.
Social media as defined by dictionary.com is “websites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts”. People use social media for networking, education, and entertainment. Some of today’s popular social media sites include Facebook, twitter, pinterest, instagram, vine, YouTube, and LinkedIn. Facebook is used as a basic social media site. People can share pictures, videos, and “status updates” to let people know how they are doing or exciting things going on in that person’s life. Twitter can is similar to Facebook, but updates are limited to one hundred – forty characters. YouTube is a site specifically made to share videos, which is its only function. Vine is used to share 6 second video clips, instagram is a picture sharing website, that just recently allowed sixteen second videos to be shared. LinkedIn is used for employers to find prospective employees and vice versa.
Today social media has become a big influence on society. There are many different social media sites that allow people to interact with others. Such social media sites are Facebook, Twitter, and Instagram. There are many more different sites, but these are the popular networks that are being used today. These sites allow you to connect with anybody you want to. Social media sites can make you feel connected with others and seem like the best thing, but at the same time it can be a weakness that many of us have.
In recent years, social media have played primary roles in society. It helped overturn a government, revamp the way advertising targets consumers, and address many social issues. Social media is a very broad term; a system of websites and applications used to communicate through the Internet. Social media consists of social bookmarking, news, photo and video sharing, and networking. Theses websites and applications have one major thing in common; users are able to interact with one anot...
With so many people competing on social media nowadays, it can be difficult for a person or business to promote themselves with their content. At times, this can be extremely discouraging to some. When you post a clever or cool status, it can be troublesome when it only gets 4 likes. However, there are plenty of ways to get around this and expend your feedback. As any article will tell you, the best way to get your content noticed is to target your message to your audience and understand how to optimize each social media platform to its fullest.
The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...