Social media has about 1.35 billion users around the world and is a very important, beneficial, and influential resource in modern society (Benefits of Social Media). According to the New Oxford American Dictionary, social media is “any website or application that allows people to create and share content” (1692). By sharing content through these sites people can easily keep in touch with friends, family, and important world events that they may not otherwise be able to. Social media is helpful and should be used by everyone, because it allows people to connect with others around the world, provides an easy way to relieve stress and pass time, and can help promote business. One way social media is useful is to connect with others. A positive correlation between job satisfaction and employees connecting through social media was found in a study by two high tech companies in California (Hanna 1). This has shown that the …show more content…
Social media is a very well proven marketing platform and 75% of people have said that they have been influenced to buy a product because of it (Benefits of Social Media).The above graph shows how social media advertisements have been more effective than any other method. Research has shown that 88% of businesses use social media as a form of advertisement (Whiting par. 1). Since companies do not have to pay to post advertising on social media, they can reduce the cost of advertising. This also gets an effective advertisement quickly to their potential clients. Another way social media can help business is by connecting with their customers. One example of this being done was by a fast food company called Wendy’s (Jackson 1). They would post comments to promote their restaurants on platforms like twitter. This provides the company with a faster communication system to their customers, builds brand recognition, and builds brand
P.N Howard and MR. Park (2012) – Social Media is a medium consisting of three parts, namely information infrastructure and tools used to produce and distribute media content, media contant can be personal massages, news, idea, and products digital from are individual organitations and industries. In general definition of social media is the media associated with the majority in use by teenagers, adults and children. Social media connect people who are on earth. Not only Indonesian connect with Indonesian but also beetwen Indonesians with foretgners. Social media is very important for community. Because it always people to communicatate in rarely distant. Social media also provides up to date information.
Opportunities: The social media benefits from a growing number of educated, loyal and strong customer base. Also, the social media provide the company with quick access to customer concerns that can be addressed proactively. Social media offers huge opportunities for sales and targeted marketing. In addition, companies have increased their sales and revenue through the social media, which continues to provide immense opportunities for additional investments.
Before social media, people accessed the internet mainly to check their e-mails; they were physically social by meeting other people personally to communicate. Businesses were focused on using traditional mediums, such as TV, print, etc. to advertise their product and services. Nowadays, people have become virtually social; social media have made it easy for more meetings to be conducted through social networking rather than just meeting face-to-face. More and more businesses are investing a considerable amount of time and money to understand the use of social media and how it can benefit them.
Justine,T & Cassie,H (2014) Social Media in the Workplace-The Good and the Bad/Workplace…Retrieved from www.workplace/awardstrategy.com.au
Media has impacts on both socially and politically. Media has two main elements that are news and entertainment. People have argued if social media has a good impact on our society and some that has said that social media has a negative impact on society. The impact of media on the society extends to both social and political sectors. The first email was sent in 1971 with started social media. It has progressed from emails to messaging and emoticons on Facebook. About 1 in 4 people has at least one social media site (Whiteman). Social media can help to communicate others over long distances better, helps challenged individuals to enter society easier, easier to get the day’s news, and it can also help students in school.
The writer finds social media is important in her current organization, Modern Business Concepts, Incorporated (MBC). With small business organizations such as hers, social media is important in spreading information on who the company is and what they do. Also as a business-to-business sales and marketing company, spreading the word is important in gaining customers and potential employees. Ucok (2014) uses research and experiments to prove how social media is essential to marketing. These platforms were essential in Ucok’s research, resulting in higher response with marketing campaigns proving “the importance of social media in marketing strategy and communication” (Ucock, 2014, p. 95).
The major role of social media in marketing is for communication which makes the more companies accessible to those attracted in their products, give awareness to those who do not know the product and make it available to them. Social media in marketing is used as an apparatus that builds an identity for a brand and give awareness that they thought they could have. It does not only respect buyers, but also customer allegiance. Social media is widely-ranged so it can be used in whatever way that best conform to the strategy and wants of the business.
Social media is a virtual platform which allows users to create and share information and ideas. With the advancement in technology, social media is becoming more popular and commonly used worldwide. It serves several purposes such as allowing news feeds and information to be spread rapidly throughout the world and establishes a network platform for users who share the same interests and hobbies to meet, chat and share ideas, hence allowing them to establish relationships.
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
Today 's generation is all about social media. It is the new way to have instant connection to thousands all over the world. Today 's company are now doing less traditional television, radio, and print advertisement and more promotion via Twitter, Facebook and/or Instagram. Companies are invested in getting famous people to post pictures or tweet about their products, knowing that, one person can connect with millions with just one post. Over half of the world has access to social media, making them great consumers. Social media benefit marketing by giving the companies the opportunity to learn their audience/consumers, having access to instant feedback and bring awareness to here product.
“Recruiting and Marketing are Top Benefits of Social Media.” HR Focus 87.1 (2010): 1: S1. ProQuest Research Library. Web. 24 Apr. 2014.
-In simple words social media marketing is a great tool to understand the market demand and make people aware of others ideas. Social media has many advantages and benefits that one can enjoy.
In the end, social media provide a way of keeping in relations with friends, also allow many companies to reach a large number of costumers and to be more productivity. At the same time, media are changing the ways in which we communicate and interact with others. Social media is a very interesting thing in our life. It was made for the free exchange of lots of information all around the world without boundaries but we have to know well how and why to use these media.
Some of the ideas that are central to the idea that social media is a benefit to today’s society are that social media encourages increased communication with friends and family, provides fast access to breaking news and other information, and help business attract new business and correspond more quickly with their existing customers. Increased communication is important in all aspects of life. Keeping in touch with family and friends is easier than ever before. Whether it be a Facebook post or a tweet updating friends about exciting news or being able to see a picture...
Social Media means the use of web-based and mobile technologies to make communication an interactive dialogue. It takes on many different forms including social blogs, Internet forums, magazines, micro blogging, photographs or pictures, wikis, videos, podcasts, rating and social bookmarking. With the world in the midst of a social media revolution, it is very obvious that social media like Facebook, Twitter, WhatsApp etc., are used extensively for the purpose of communication. This form of communication can be done with a person or a group of persons. Today most of the people working in the organizations, especially the young generation are hooked on to the different social media for keeping in contact with their peers. It is media for the social interaction as a superset beyond the social communication. There are both advantages and the disadvantages of using social media. One very important advantage is online sharing of knowledge and distributing information among the different groups of people. And this online sharing of information also promotes the increase in communication skills among the people. There are also disadvantages of