The Popularity of Advertising

The Popularity of Advertising

Advertising is increasing so quickly that it has become unavoidable.

Where-ever you go, you can find advertising. For example, it can be

found on Trains, Buses, Buildings, Newspapers, Television and even on

the side of Football pitches. Advertising also uses a lot of methods,

such as Celebrity endorsement, Exotic places, Humour, Catchy slogans

and Sex. Advertising has to be strictly decent, legal and clean. All

adverts have to be checked for this by the Advertising Standards

Authority and the Independent broadcasting Authority. If you watch the

Television any night of the week, you will definitely come across a

great selection of adverts, most of which would be advertising cars. I

will be analysing two Television adverts, a Volvo and a VW.

The Volvo adverts opening frame is of a long shot showing a dark sky

and land. The sky is red and black and the thought of danger and fear

comes to mind. The frame freezes to make the audience acknowledge the

dark sky and wonder what is going to happen next. It builds up a sense

of tension. When you see this frame, you first think that this advert

is going to be advertising something other than a car. It then cuts to

the next scene, which is of face of a man blending into the background

of the dark sky. This effect shows the man is looking at the sky. From

the colour of the sky, you can make out that there is some sort of

storm coming. When you look at the mans face, you can see that he

isn't very happy but also has no fear in his eyes. Again, the camera

cuts to the next scene and this scene is showing a car driving in the

background. At this point you begin to real...

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...ising. The

Volvo advert is showing what the car can do and how good it is, whilst

the V.W advert is comical and just says how cheap the car is to

service. The Volvo advert shows a lot of special effects and a

thrilling story line, which is used to help show how the handling of

the car and its drive quality. The V.W advert is the total opposite of

the Volvo, as it uses comedy and cheapness to get the audiences

attention. This advert is basically produced to "take the Mickey" out

of all the adverts that are flashy and cost millions to make as it can

still get the message to the audience but with a lot less expense. In

my opinion the V.W advert is the better of the two to sell cars as it

stands out more from the normal advert. The Volvo advert is not very

original as there is a lot of adverts which are very similar to it.