The capitalist natures of media organizations reveal political and economic pressures that have a direct impact on the way media content is shaped. Leading academics have theorized this concept as the political economy of corporate media. There are three key determinants that carry significant impact on the production of media content; these include media ownership and the structures of power, advertising imperatives, and newsroom politics. The issue of corporate capitalism driving the media industry of today does provide a cause for concern. However recent research suggests that in an era of new media the power of the political economy is diminishing. With the rise of social media and the internet being used as a vehicle for public debate, new media can be …show more content…
New Zealand’s media monopoly controls the majority on national content and is comprised of four major international corporations; APN News and Media, Fairfax Media, Mediaworks and News Corporation/SkyTV. Firstly, foreign ownership is a result of the lack of governmental policies and restrictions enforced when the Labour government completely deregulated the media sector in 1989 (Cocker, 2008). This provides cause for concern with mass media being in the hands of foreign and non media executives, allowing for the neglect of public service broadcasting and further driving the bottom line profit motives. The increasing concentration of power in the hands of very few media giants leads to the mass media becoming an extension of economic and political power of the executives of these large corporations. Media economics explains that this level of concentration occurs through horizontal integration and vertical integration, which offers significant opportunities to sell their own products over various sectors of the corporation (O,Sullivan, Dutton & Rayner, 1994). Horizontal integration
Michael Parenti (2002) declares media in the United States is no longer “free, independent, neutral and objective.” (p. 60). Throughout his statement, Parenti expresses that media is controlled by large corporations, leaving smaller conglomerates unable to compete. The Telecommunications Act, passed in 1996, restricted “a single company to own television stations serving more than one-third of the U.S. public,” but is now overruled by greater corporations. (p. 61). In his opinion, Parenti reveals that media owners do not allow the publishing of stories that are not beneficial and advantageous. Parenti supports his argument very thoroughly by stating how the plutocracy takes control over media in multiple ways: television, magazines, news/radio broadcasting, and other sources.
Media finds its central role in the democratic debate in providing information, analysis, and a diversity of perspectives to the public. In recent years, with what is known as a media revolution, the amount of telecommunication outlets has increased dramatically. Often called “a product of healthy market competition,” the media revolution has theoretically expanded the public’s access to a multitude of facts, opinions, and general information (Miroff, et al. 2015). However, with a
Before examining media practices, let’s establish what the major news networks are and who owns them. As most Americans know, ownership of media outlets is largely centralized around 6 main networks or mergers. Since 2000 the “Big Six” conglomerates (as they are often referred to) account for ninety percent of all media ownership including television, radio, newspapers, internet, books, magazines, videos, wire services and photo agencies. (Adams) In 2001, America Online (AOL) and Time Warner merged to become the world’s largest media organization. AOL Time Warner accounts for twelve television companies including Warner Brothers, 29 cable operations companies across the globe including CNN and Time Warner Cable, 24 book brands, 35 magazines including Time and Fortune, 52 record labels, the Turner Entertainment Corporation which owns four professional sports teams, and provides AOL internet services to 27 million subscribers in fourteen countries. In addition, the conglomerate owns multiple theme parks and Warner Brothers stores in thirty countries across the globe. AOL Time Warner is chaired by Steve Case, with Gerald Levin as CEO and boasts 79,000 employees worldwide. AOL Time Warner’s multi-faceted conglomerate brings in $31.8 billion in revenues annually. (New Internationalist)
In our society today, control is maintained by the authorities through regulation. In North America, major regulatory systems comprise two main systems of expertise. One is the criminal justice system, which is concerned with what will we do about crime and deviance. The other is the academic system of expertise, which is concerned with why crime and deviance exists. Academic expertise is the type of discourse deployed in the article by Michael Conlon to show, with ostensible authority, that maternal smoking during pregnancy is “linked” to adult criminal behaviour.
News outlets within the United States have always formed an agenda to persuade the people to formulate their decision between the two political party systems. This essay will examine how the Federalist Papers helped shape this nation and give reason as to why this nation needed a strong federal government. Also, comparing the “agenda setting” of our earliest construction of this nation and how the news of today uses “gotcha” journalism to move the public to support the democratic process or even go against the government. News throughout the United States history has used political and economic means to move the society to achieve the elitist agenda. For instance the Federalist Papers were used to give the public a raising concern why the Articles of Confederation was failing and the need for the ratification of the United States Constitution. Today the news industries are owned by corporations that seek a rightist or leftist view and move the people to one of these views to achieve their own interest. The main purpose of this paper is to investigate the overall agenda of the news to persuade the public to achieve the corporations or politicians agendas.
"Freedom of the press is guaranteed only to those who own one." --- —A.J. Liebling.
A hashtag emerged after the death of Michael Brown who was shot by a police in a suburb of St Louis, Missouri in 2014. News reports used graduation images of Brown in early reports however, the image was then changed to a picture of him in a basketball jersey gesturing a hand sign. #iftheygunnedmedown was started by young African Americans who challenged the representation of how the media portrayed them. Many felt that the portrayal of Michael was racist and stereotypical. This issue swept the internet by storm and started to get people to talking about how the media represented Michael. Using the encoding and decoding theory, I will demonstrate how the media used their hegemonic power to create an ideology of the Michael as an African American, how the community fought back with oppositional decoding and how interactive media made the movement so successful.
Influence; it is an essential force inherent to all decisions, mindsets, and values. Sometimes influence, be it intentional or not, is easy to uncover, but other times it goes unnoticed despite the great impact it can have. Influence can come about in many forms, be interpreted in multiple fashions; it all contributes to the idea that the roots of influence are not always necessarily clear. This is increasingly the case with the effects of the Canadian media on politics as more people continue to consume additional media on additional platforms at additional convenience. Essentially, it is easier to consume media than it has ever been before. On the aggregate, the Canadian media is able to impact a larger audience while inducing additional influence on Canadian elections as a consequence of a meager regulatory board resulting in media corporations holding too much influence in Canadian elections.
Over the last century, there have been significant developments in the evolution of mass media. The mass media consist of the print media, broadcast media, and social media and can be described as the channels of communication (Campbell, 2016). The development of each media influenced the American culture. If one were to ask a group of people how they keep up with the media in today’s world, one would get different answers. Therefore, mass media is a valuable commodity.
In today 's world the media has enormous power. Media industries are operating in a market increasingly globalized and more monopolistic. In addition, the media come daily in our homes, deeply affecting our way of seeing the world. Adults and children and youth spend many hours a day watching television, transforming this activity into a more in all daily activities. Even more powerful is the ongoing revolution such as the development that has had and continues to have a means of communication such as the Internet.
Stromback, J. and Esser, F. (2009) Shaping Politics: Mediatization and Media Interventionism, in Lundby, K (eds) Mediatization: Concept, changes, consequences. New York: Peter Lang Publishing, Inc, pp. 205-223.
The main aim of this report is to analyze the impacts of changes in the media concerning the societal and individual view of politics and politicians. The report also describes significant milestones in mass media since the year 1960 and examines the impact of mass media on how people think politically. The report then considers the effect of technological advancements in mass media and the effect on the results of elections. The use of mass media has increased over the last fifty years in that it is a primary medium through which supporters of various campaigners share their ideas and views concerning politicians and different political parties. Through social media, behaviors and performance of several activists have brought
... small media reforms (like public journalism) will be enough to reduce the commercial and corporate imperatives driving our existing media systems (Hackett and Zhao, 1998, p. 235). Instead, a fundamental reform of the entire system is needed, together with a wider institutional reform of the very structures the media systems work within, our democracies. This will be a difficult task, due to powerful vested interests benefiting from the status quo, including media, political and economic elites. Reforms will need to be driven by campaigns mobilising public support across the political spectrum, to enable the citizens of the world to have a media system that works to strengthen democratic principles as opposed to undermining them. This task is challenging, but it will become easier once people begin to understand the media’s role in policymaking within our democracies.
"Freedom of the press is guaranteed only to those who own one." This quote by A.J. Liebling illustrates the reality of where the media stands in today's society. Over the past twenty years there has been an increase in power throughout the media with regard to politics. The media's original purpose was to inform the public of the relevant events that occurred around the world. The job of the media is to search out the truth and relay that news to the people. The media has the power to inform the people but often times the stories given to the public are distorted for one reason or another. Using slant and sensationalism, the media has begun to shape our views in society and the process by which we choose our leaders. There was once a time when the government used the media as a medium to influence voters, committees, communities etc. Recently, it has been the presidents of major media outlets that have not only exercised power over the public but also made their presences felt in government and in the halls of congress. When the word democracy is thrown about it usually has to do with the rights or original intentions for a group or organization. The first group intended to be influenced by the media was the informed voter. Political parties along with the government used a variety of media resources to persuade the voter or in effect receive a vote for their cause. Returning to the thought of ?democracy? the question is, what was the original intention of the media with relation to the theme of democracy and the informed voter? To analyze this thought thoroughly one must first grasp an understanding of the basic definition of democracy.
The Mass Media is a unique feature of modern society; its development has accompanied an increase in the magnitude and complexity of societal actions and engagements, rapid social change, technological innovation, rising personal income and standard of living and the decline of some traditional forms of control and authority.