Apple Computer is a technology and consumer electronics company based in Palo Alto, California that was founded on April 1st, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. In terms of revenue, Apple is the second largest technology company worldwide. Amongst other accolades Apple was named the most valuable brand in 2013 and the most admired brand in 2008. Apple thrives by making all of their products work seamlessly together and providing top notch customer support that is notably almost completely based in America and Canada.
We are introduced to the story of Matt Schoonover, a young man who had recently obtained his masters degree from Yale. He had grown up “attending a Christian private school, and a prominent church” (2). Matt had begun abusing pills, though he was originally prescribed them by a doctor. Even after undergoing detoxification and then rehab, Matt could not curb his addiction. “Unable to afford street Oxycontin, Matt switched to black tar heroin, brought in from Mexico” (3). We are told how this is unfortunately quite common. People who are prescribed pills often end up abusing them; and once they can no longer afford the high prices of OxyContin they switch to black tar heroin. This transition is often what leads to overdoses, as black tar heroin is extremely deadly and overdoses like Matt’s are common. This is just one story out of tens of thousands of similar stories that all have the same ending. The opiate crisis is a problem that few recognize because it crept up on a majority of Americans. Young people throughout the nation were not using drugs in public, but privately in their own
It ignites both an anger and a sadness in me to witness my brother who was once so dedicated, passionate and full of excitement about his future fall in to this dangerous trap of drug abuse. The utmost precious time of an individual’s life is between the ages of 18-25, where the whole world is at your feet, to decide how the rest of your life is going to be and to let yourself known to the world. Yet these drugs are destroying lives, ripping families apart, and is leaving irreparable emotional scars. With parents who are physically struggling to continue working, and a brother pre-occupied with heavy marijuana use, it is now my responsibility to achieve everything in my power to lead a successful life. The burden has fallen on me to support my wonderful parents that spilled blood and sweat each day to provide us with a better future, and failure is not an option. Determined as ever to accomplish everything in my power to prevent drugs from taking another young life, I pursued every opportunity I was granted in hopes of working for the Drug Enforcement
David Sheff starts the story of his family with Nic’s birth and goes all the way long to the present days when his son had survived several years of drug abuse, rehabilitations and relapses. Sheff confesses that his son started to use different kinds of drugs when he was very young. At the age of 11 he would try alcohol and some pot. “In early May, I pick Nic up after school one day …When he climbs into a car I smell cigarette smoke. I lecture him and he promises not to do it again. Next Friday after school…I am packing an overnight bag for him and look for a sweater in his backpack. I do not find a sweater, but instead discover a small bag of marijuana.” (Sheff, 200...
Apple, encapsulated in that name are the ideals and paradigms that have made Apple the most successful brand of the early 21st century. The connotations of that name Apple is far reaching immediately conveying to one the aims, goals and dreams of this company. As Steve Chazin (2008) put it, “They are making complex things simple and elegant”. In recent times one can easily juxtapose the word innovation with Apple, they have become synonymous with each other and rightly so in that Apple’s ability to dislodge the hegemony that Microsoft had presided over the software/hardware market required unprecedented innovative efforts. These innovative efforts were at the foundations of this company where in the 1970’s they introduced the television as a display system of watching and cassette interface for listening and recording programs. This paper attempts to gauge and give an appraisal through marketing lens specifically targeting their use of Neil Borden’s marketing mix elements (product, place, promotion & price).
Apple Inc. is a worldwide company that is one of the most valuable brands to ever be founded. As of today, the company is worth a staggering $786 billion! The reasons behind this giant company’s success is through their products that they sell. All their products are very well made and the customer loyalty is very stable. Apple was founded by Steve Jobs and Steve Wozniak in 1976. They incorporated the company in 1977. For more than three decades, Apple was predominantly a company that sold personal computers including the Apple II, Macintosh, and the Power Mac. Steve Jobs was fired from the company in 1985 because of the poor sales and low market share that the company was facing. During that time, Apple started to be more of the innovators. Because Apple was starting to make enough money to start acquiring smaller companies that benefited the company, Steve Jobs’
5 October 2017
History of Apple
Apple’s revenue is at a staggering $215,639,000. The company is third on the Fortune 500 list. Apple was started by two college drop-outs who turned out to change the entire technological field. Apple is now one of the most innovative and popular companies in the world.
Steven Wozniak and Steven Jobs were a match made in Heaven.
The book, Steve Jobs and Apple, is a biography of one of the most intelligent man in the world, and his successful company. Steve Job was, and still is, one of the most well known men around the world. He is not only known for being extremely intelligent, but for being one of the founder of Apple. He and his co-founder, Steve Wozniak, created one of the most successful companies in the world. Apple has grown, and is still growing ot be one the largest and most worldwide companies ever to be known. This book not only allows people to understand more about the technology they are using, but to learn more about the people who created it.
Few people know but, more than half of americans own an Apple product. The huge tech company was founded on April 1, 1976 by Steve Jobs and Steve Wozniak. The company was later incorporated on January 3, 1977. Apple is known as one of the most advanced technology companies in the United States. Apple is behind the largest technological revolution in history. Apple has set itself above all other technology companies. The company has a certain way of leaving customers on the edge of their seats waiting for the latest and greatest Apple product.
Providing better motivators other than money, allowances and bonuses
The money factor is a bad way of motivating the top employees. Employees need to work because they love the job and not because they are motivated by a financial reward. In order to motivate the top employees in the company, Apple needs to reward them without involving the money aspect this is because a top employee motivated to work because of a financial reward would achieve less than that working due to other motivational factors other than money in addition, the money aspect will only work for the short-term goals and not the long-term goals Apple could retain the top employees in the company in several ways firstly, apple company should offer services such as dare care services. Day care service may seem like a minute aspect that would not impress the top employees.