The Pegasus Hotel
The Jamaica Pegasus Hotel in Kingston Jamaica is a premier business and leisure hotel. The Jamaica Pegasus is in the vicinity of major businesses, attractions and entertainment in Kingston.
The hotel has 9 conference rooms for these events. The hotel is also affiliated with American Airlines. The hotel has special deluxe suites which include: the Deluxe Junior Suite, Royal Junior Suite, Royal One Bedroom Suite and the Royal Luxury Suite.
Services offered
The Pegasus Hotel services include:
• Daily Maid Services
• Restaurant services
• Bar services
• Room Service
• Bell Service
• Business Centre
• Olympic Sized Swimming Pool
• Two outdoor Tennis Courts
• Guest Only Fitness Centre
• Jogging Trail
• Internet Access
• Complimentary Parking
Daily Maid service. Deluxe room, Designed for the business traveller.
This is the 24 Seven Cafe , this restaurant offers Daily Businessman Breakfast and Buffet Lunches, coffee, a wide selection of Teas, Ice Cream and Delicious Delicacies.
This is the Olympic Sized Swimming Pool
This is the Blend Bar & Lounge. This is an elegant mahogany furnished candle-lit room, mixed with the aroma of coffee, serves a wide array of drinks, liqueurs and cocktails.
Target Market
The Pegasus is a business hotel and also offers leisure that provides lodging paid on a short-term basis and the provision of basic accommodation. They cater to business men and women . The hotel is available for meetings, conventions, functions and weddings. They offer leisure, catering for children and adults. They also cater for individuals who exercise and play sports such as tennis they also offer internet services to the public, restaurants and bars are ...
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...vice provider, the time of the year when it is provided and the way the service is delivered. This can also mean lack of consistency for e.g. if you go to the 24 seven cafe and eat breakfast this morning and the food was great so you went back a next time and it wasn’t the same. The hotel should try its best to always deliver consistency to maintain good quality service.
Differentiated marketing – This is a strategy in which several market niches or population segments are targeted with different products for each niche or segment.
Practical Differences
The Pegasus Hotel has the opportunity to provide improved services that appeal to a broad audience, for e.g. aiming to have the best customer service.
Building Overall Image
If the Pegasus can improve service quality; they can gain competitive advantage. They would be the best business hotel in town.s
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