The PEST Analysis Of E-Commerce

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1.0 INTRODUCTION
A PEST analysis is often used as a generic 'orientation' tool, finding out where an organization or product is in the context of what is happening outside that will at some point affect what is happening inside an organization. Either , the effect is give a good effect such as a opportunities to conduct E-ecommerce business or maybe bad effect which is will give a threats. In this task we will discuss only four (4) factor. Political , economic, social and technological. E-Commerce is a system of doing business and trading systems which exploit the convenience and sophistication of the technology and applications using the Internet. Through e-commerce, company or individual can sale and purchase transactions to and from anywhere in the world that allows companies or individuals to acquire more customers and profits. Through E-Commerce them able to expand their business empires and introduce their business to the people of the world about the products or services they offer.
Some types of E-commerce. The first is the business-to-consumer (B2C) in which the organization (business) is the seller, while the consumer is a person (buyer), the second consumer to business (C2B). In this type, the consumers tell what goods or services he needed, and next organizations compete to provide goods or services to the consumer. Next is , Consumer-to-consumer where the transaction of the sale of goods or services is among individuals. Intra-business (Intra-organizational) Commerce. In this type of organization using the E-Commerce to enhance its organizational operating activities. It is also known by the term Business-to-Employee (B2E). In addition, types E-commerce is another Government-to-Citizens (G2C) and to others where the...

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... get involved in the internet business.For example in Malaysia the famous businessman in internet is Irfan Khairi. Irfan Khairi conduct his business through internet at home. He uses his expertise to create / get products and services - and then sell it on the Internet for market of millions of Internet users in the world. Irfan Khairi not just a businessman in internet but also a book writer. Where in the book that he write , Irfan share his knowledge ,secret of his success. Example of book that Irfan write is “Rahsia Internet.com: Rahsia Jutawan-Jutawan Internet Terbongkar” and “Secrets of Internet Millionaires Revealed”.
CONCLUSION
So , a new comer should seek an advice before they try to conduct E-commerce business. Because a good advice can make them success. They know how to do a right promotion , what is their goal and can prevent them from make a mistake.

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