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The story of jeans
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The second skin
Regular straight, boot cut & relaxed, or the 501® Original Fits? In all probability, no piece of garment has ever seen such days of glory as the blue jeans. Let us look back at the history of this symbol of the Western freedom, the minds behind its birth and spread, and the role it plays in the contemporary world.
Even though considered an all-American invention, the origins of jeans can be traced back to the 17th century, when the weavers in the French city of Nimes tried to reproduce jean fabric from the Italian city of Genoa. The failed experiments resulted in the invention of a similar, darker kind of cotton twill textile - denim. Clothes made out of what appears to be the jean fabric were even depicted on a number of 17th century paintings discovered in 2010. Nick Squires, the author of an article about the true origins of jeans states that the people featured in the forgotten works of art were wearing torn skirts and jackets made of a dark blue cloth. Where the indigo fabric was torn, white threads could be seen, pointing to the use of the weaving technique employed in the making of denim. Since the paintings are supposed to have originated somewhere near Venice, art historians believe that the birthplace of jeans is Italy rather than France (Squires).
It was only in the late eighteenth century that jeans arrived to the United States. Leob Strauss born in the 1829 Germany was a son of a Jewish dry good peddler Hirsch Strauss. The funds in the family after Hirsch’s death were simply not sufficient, which resulted in the children’s leaving for America. Leob, his mother, and sister followed the lead of the older Strauss sons and joined them in the New York City. The then 18-year old Leob changed his name into...
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...ny slogans encompass their mission statement rather perfectly. Levis. Original jeans. Original people. Quality Never Goes Out of Style! (levi.com)
Works Cited
Blue Jeans: Technology in American Culture. n.d. 8 April 2014 .
Charles W. Carey, Jr. American Inventors, Entrepreneurs, and Business Visionaries. New York: Facts On File, Inc., 2002.
Downey, Lynn. Levi Strauss and Co. Arcadia Publishing, 2007. http://forbes.com. December 2013. 10 4 2014 . levi.com. http://levi.com. n.d. 10 4 2014 .
Squires, Nick. Denim jeans originated in Italy, not France, art historian claims. Rome, 2010.
Unbelievable Facts. 8 June 2013. 8 April 2014 .
Have you asked yourselves why so many people go crazy over low rise jeans? Especially to women who do not want to have any waistband cutting along the abdomen area.
“On any given day in most countries, nearly half the population is wearing blue jeans” (Miller and Woodward 2011).
Generally, when people think of ‘fashion’, they instantly think about the “glitz and glamour” however, they never give much thought into the sociological aspect behind it. Humans by nature, do not gravitate towards ‘trendy’ clothes, one does it out of influence, better yet, out of sociocultural needs, which brings me to my next point. French fashion now and for past centuries has been out of influence and a reflection of cultural events.
He was born in 1793 in Philadelphia. He was the son of a self-made Irish immigrant, Mathew Carey. His father, whom was a leader in early American economic thinking, emigrated from Ireland on account of the political upheaval during the time. Henry Carey was also self taught and in 1821 at the age of twenty-eight assumed ownership of his fathers printing press. Carey who was a largely self-educated man, retired from active business at forty-two in order to devote the rest of his life to his literary career. Carey was known for his enormous published output. Many believe his quantity took away from the meaning he was trying to corroborate because it was rambling, repetitious, and diffused the message. The publications included thirteen books, about three thousand pages of published tracts, and perhaps an equal quantity of newspaper articles, editorials and correspondence covering economic and political topics. Here is a list of Carey=s most creditable works: Essay on the Rate of Wages (1835), The Principles of Political Economy (1837-1840), The Credit System of France, Great Britian and the United States (1838), An Answer to the Questions: What Constitutes Currency? What are the Causes of its Unsteadiness? And what is the Remedy? (1840), The Past, Present, and the Future (1848), The Harmony of Interest (1851), The Principles of Social Science (1857-1860), and The Unity of Laws as Exhibited in the Relations of Physical, Social, Mental, and Moral Science (1872).
For the past several years denim as casual wear had been on the decline. For many, including the men and women of groups like the Baby Boomers, the Millenials, and soon to become the Founders, yoga pants, workout or jogging pants became the choice and popular bottoms to wear. Lately, the dead and gone trend seems to be making a comeback and with a vengeance. Remember fashion trends go out of style only to return with a new name, in this case, it's called ’retro’. The premium brands like The GAP, Mcguire, R13, and Point Sur Denim are mass marketing the same straight–leg, skinny, and boyfriend denim with slight differences and are considered “fashion followers and not trendsetters” (Hameide, K. K.) for those who are less interested in creativity.
The American clothing industry is a multi-billion dollar business, this is due to the fact that everyone needs clothes. Not only do people want to wear plain clothes, they want to wear the top of line fashionable clothing. But the fashion industry didn’t explode until after World War II, with the coming of many Jews to America due to the disarray of Europe. Many of the Jews such as Ralph Lauren, Anne Klein, and Diane Von Furstenberg came and revolutionized the fashion industry, and turned it on its head.
Blue jeans have been part of the American culture for over 100 years. Why is it that this piece of clothing has not lost its trend from the moment it got here? Well, we can begin by acknowledging that jeans were made for labor. The majority of Americans are working-class people and this piece of clothing symbolizes this group of people. Additionally, in the mid-twentieth century the youth wore them as a symbol of protest against conformity. This being said, it lies in a revolutionary era in American history. Also, jeans “share an Americana feel” (Sullivan 3). It does not matter if they are raggedy and faded or polished and well kept, people from different backgrounds and societal classes wear jeans. Jeans are still a distinguished piece of clothing because they were a symbol of the working class, an individualist piece of clothing to the youth and people from a variety of backgrounds share the same interest in them.
Talking to various members of my family I asked them if they could remember the way that the youth dressed in the nineteen- fifties. The responses were all similar. The popular man role wore tight white T- shirts which were described to me (I hate this expression)as ‘Guinea T’s.’ These are white T- shirts in which the manufacturer cut- off the sleeves. Also regular white T- shirts were worn with one sleeve rolled up with a pack of cigarettes. When I talked to a man in my neighborhood, John Braggs, he explained to me that the modern style of wearing your pants low on your hips actually began in the fifties. He said that they wore tight jeans that were pulled down low at the waist with of course a tight white T- shirt tucked in. "I don’t know where y’all started wearen’ ‘em so baggy from, but I don’t like it," he shouted in his southern accent. The females were not as revealing as the modern women are. Longer dresses and dressier shirts were their style. The ‘Beatnik’! generation was forming out of Grenitch village in Manhattan which the style was more of a depressing look. They wore mostly black or darker colors. I watched a movie called ‘The Wanderers’ to try to take a look at how they dressed and the portrayal was what I just described.
One product of the 1800s has been used for centuries. They are Blue Jeans. Blue Jeans were invented in the west. The settlement of the west and people like Levi Strauss can be reflected with pride. Levi Strauss's story is a story unique to westward expansion and must be explored.
In the world of fashion, there is denim. It is one of the world’s oldest fabrics, and has been modified and remodelled to go with the latest fashion trends. The first ones who wore this fabric are workers in the California Gold Rush era, designed by Jacob Davis because of its sturdy material that withstood the harsh working conditions. Not just them, even sailors from Italy use this material too as their sailing uniform. Then, it started appearing as an actor’s apparel, and that’s when denim started to become one of a fashion item. People started wearing jeans as part of their daily apparel and even adding their own ideas, such as studs and colouring it with different shades of denim. It doesn’t only stop around that era, but today, they are seen everywhere and has become a major clothing piece for almost all of the age groups. As a reference, we can see young children already wears jeans as part of their clothing, the teenagers added jeans to their wardrobe, and even for the seniors, they consider jeans as a simple and comfortable clothing pieces.
Introduction Historically, multiple styles of dressing have been created during the last several decades, which played an important role in modern fashion in the UK. Everyone has a different and unique dressing style in their everyday life. Some styles are influenced by vintage styles which are attributing to the deep effects of old vogue, and another group of dressing styles are inclined into the fresh element. Despite those different styles, some of them have even evolved into the milestones in fashion history. To start this essay, it will introduce the evaluation of the first significant revolution of dressing style in the 1960s.
Within the fashion industry, there are major challenges that all companies face. In particular, for the bigger brands, there is always a chance for smaller, lesser known brands to take over at any time. This is why it is important to realize that although a company may be thriving, they have to continue to evolve creativity and consistently in order to maximize sales and stay competitive with their competition. A few companies that experience these threats and challenges on a daily bases include, The Hudson’s Bay (fashion department), Aritzia and H&M that many identify with as their ‘go-to’ stores. These are a just a few examples of the many companies that need to uphold their standard within the fashion industry. They need to do this to ensure
Dress and daily life are two aspects of society which greatly differ among cultures and civilizations. Initially, clothing oneself was an act of protecting one’s body from the harsh elements in varying climates. However, overtime clothing transformed into being one of the most important factors of daily life in society. Dressing is said to reflect one’s personality, tastes, culture, status, or even position. To the Assyrians, it was a statement of who you were and what you believed. Looking at society today, not much has changed since. Assyrian dress varied depending on functionality or occasion. Differences were easily identifiable between men and woman, royals and slaves, nobility and peasants. It is evident that Assyria maintained their own clothing styles, standards of living, as well as daily activities.
Freund, Charles Paul. “Tthe Politics of Pants.” Rev. of Jeans: A Cultural History of an American Icon, by James Sullivan. Reason Feb. 2007: 70-71. Academic Search Complete. Web. 21 Apr. 2011.
Clean, streamlined jeans are the way to go. Flattering dark and embellished pockets jeans are setting new trends in the fashion world. This fashion trend is here to stay for long. The leanest silhouettes of all: bootcut and straight leg.