The origin of Kit-Kat are known as “Kit-Kat” as a brand back in year 1911when Rowntree’s confectionery company which is based on the United Kingdom. The brand has also trademarked the terms of “Kit-Cat” and also “Kit-Kat”. In year 1988, Nestle has bought over Rowntree with the exception of United States where it is made under the license by The Hershey Company. Kit Kat is wafer biscuit bar confection which is covered by chocolate. Kit-Kat is now owned by nestle in almost every country but except in the United States due to the license registered but The Hershey Company.
In most of the success company, an integrated marketing communication will help to lead the company into success. Nestle’s Kit-Kat are also one of the company that involved IMC tools. The IMC tools that Nestle Kit-Kat are using the social media network such as Facebook, YouTube, Twitter, and Instragrams to promote on their product. (Josh Harmit 2012) Besides that, they also involved the broadcast media such as television and also in radio advertising. In TV advertisement Kit-Kat always used the concept of reminding people to take a break with Kit Kat. By using these IMC tools, people will get more attention on the advertisement and will lead to sales promotion that people will consume Kit Kat because they know well of this product and immediately will know when there are a event or any campaign happening.
The main competitor of Kit Kat is Mars which both are also producing chocolate bar. One of the IMC tools that used by Mars brand are is broadcasting advertisement. In 2012, the TV advertising has shows that a person with only a bite of his Mars Bar can do things that not usually been done. Besides that, Mars is giving away 100,000 "official special edition" En...
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...it, you will achieve double on later. Therefore Chupa Chups should continue on it in order to get more people’s attention.
In the conclusion, IMC tools have different ways to advertise a brands and one of the main reason of doing it, that is to increase the brand reputation. Compared to all direct competitor and indirect competitor, Nestle’s Kit Kat should follow the footsteps of other competitors. In the same time Kit Kat should also implement more communication tool that should learn from other competitor mistake and also to be more better in doing advertisement. However, in all the effective tool there will be also some tool that are not that effective when it is been used in a certain situation. Therefore, it will be important for a marketer to identify and select which is the best IMC tool to be used to maximize the outcome of the IMC tool and also the profit.
In todays marketing world there are several types of traditional and non-traditional promotion mix tools to better accomplish your marketing objectives. DJ Jekyll & Mz Hyde, after careful consideration and review have implemented an integrated marketing communications strategy (IMC) to ensure the best possible return on investment (ROI).
Krispy Kreme is a doughnut company founded, in New Orleans in 1937 the owner, Vernon Rudolph bought the recipe and did not discover the recipe himself they started selling there doughnuts in local grocery stores in the earlier years of the brand. And then expanded nationally by selling Krispy Kreme doughnuts in the biggest grocery store Wal-Mart which promoted the brand on a national scale as it branched out to other states in America such as Chicago and became big franchisers’. Krispy Kreme had an Economic boom during the 1990’s as they expand out of America to Canada and to United Kingdom, as Tesco gained rights to sell Krispy Kreme’s throughout all their branches in the UK and Ireland during 2006 Krispy Kreme began to show adverts in February advertising more sales for valentine’s day, Krispy has had such a boom that there a stores all around the world such as Colombia and Japan the strategy they used was new product development which involved bringing out new valentine’s day doughnuts which boosted sales during this time period which showed how they tried to expand their business...
Claire’s Chocolates does not advertise, relying on word of mouth. Their promotional methods, therefore, are based on quality customer service, building customer relationships, high quality products and service delivery (Gronroos, 1994, 4). This creates the experience that makes customers want to talk about their product and this, therefore, creates new customers.
Krispy Kremes's strong brand name, highly differentiated products, high-volume production capability and multi-channel market penetration strategy has worked well. With each new store opening there are lines waiting at the door all night to experience the Krispy Kreme quality. In Denver, more than 3000 people stood in a line extending for more than three city blocks on opening day. They have production areas in full view and a neon light that lights up when "Hot Donuts" are actually coming off the line. Krispy Kreme makes customers feel good about indulging. Even Krispy Kreme's name brings a smile to people's faces.
The Famous Amos cookies sold $300,000 the first year in the business. The very next year he sold $1,000,000 in sales the following year afterward. By 1982 the cookies had earned at least 12 million dollars. The cookies were such a success they were eventually sold in supermarkets across the United States. They eventually went into places like TGI Fridays, Baskin-Robins, and Starbucks. Eventually all good business must come to an end because in 1985, Wally Amos sold the company to the Shansby Group. Though it wasn’t his company still, Wally still was a spokesperson for the company for a year before quitting because of frustration. The company was eventually sold to many companies including President Baker and Keebler. Even though his business didn’t fall through he still didn’t quit. Eventually Amos created another company called Chip and Cookie. The new cookies are slightly different from the Kellogg version or variation and is only ran by Wally himself.
Marketing In this day and age is vital for a company to perform at its possible best. Marketing’s main focus is to give great satisfaction to a customer. There are many aspect of marketing, these aspects give marketer’s the tools to help strive for the best possible success they can achieve. They hope that they can create exposure for their brand, product or service.
Vernon Rudolph is the brains behind the Krispy Kreme name. He bought a doughnut shop in 1933 and all the assets came along with the purchase, including a secret recipe and name, Krispy Kreme. Rudolph moved to Winston-Salem, North Carolina, where he opened his first Krispy Kreme shop. The business prospered and in the 1950¡¦s over ten other locations were opened. The business was able to produce 500 dozen doughnuts an hour. ¡§Revenues grew from less than a million in 1954 to $58 millions in 1974.¡¨(C-280) The company was bought out in 1976 by Beatrice Foods. This hurt the name and image of Krispy Kreme. Revenues began to fall and customers were not satisfied with the new owner¡¦s changes to the image of the doughnut giant. Then in 1982, new buyers decided to go back to the original image of Krispy Kreme and revenues again began to rise. Revenues gradually rose to $117 million in 1989 and then stayed the same over the next six years.
The key element for basic marketing strategy is integration in which elements of the campaign must work together in a planned approach. Integration is a way to develop campaigns that maximize consistency among the philosophy of all brand messages. Overall total brand communication is a consistent vision for the life of the brand and total communication is defined as everything that communicates within a campaign. The messages are delivered by elements of the marketing mix and brand experience to create a 360 degree of communication. An IMC st...
Integrated marketing strategies exploit a mix of communication tools and media to spread a message. By joining different tools, advertisers have the capacity to guarantee that their group of viewers is come to and can influence the different tools in ways that are best. At the point when Samsung dispatched the Galaxy S5 smartphone and wearable’s range, they connected with Acumen to drive awareness and produce buzz among key influencers and innovation, business and way of life media. Samsung was up for the analysis of getting Kiwis to think how they can live better, be healthier and still have the ability to stay in touch, whether out and about or at work. Hence what better approach to demonstrate the product highlights than to put them under a magnifying glass? (Acumen Republic,
Nestle has proven success in the past at keeping older brands vibrant in the market while being conscious of sales. Kit Kat is an example of a product that has remained a strong brand for the past eighty years. By implementing a well thought out marketing plan, Nestle will be able to afford to revive an advertising campaign for Natura Roast. It is less expensive to revive an older brand already in the market identifiable by consumers than introduce an entirely new brand into the market. Unlike other new products that are introduced each year, Natura already has loyal consumers and has been a proven success in the coffee substitute industry. With the proper implications and backed by beverage powerhouse Nestle, Natura Roast will be able build upon the 100 years of success for the foreseeable future.
Linton and Morley “list ten potential benefits of integrated marketing communications” (Linton and Morley 1995: 124)
...e companies because they almost touch all possible medium to communicate their message, even they also tried experimental marketing tool as well. Almost everything was perfect from artist to ad agency, conceptualization to communication tools. According to us it is very much require in communicating the message and Flipkart ad is the perfect example of creative representation. Because creative executions increase the recall value and long term brand awareness, maybe due to content used in communication. According to us they must have to emphasize on radio and paper advertisement and should also increase the TV ad frequency .telemarketing and door2door promotion is the other way out but may be expensive but they want to tap bigger market size they have invest more on all medium because in today’s world customer acquisition is the key of every business success.
Kraft Foods is the largest confectionery, food, and beverage corporation headquartered in the United States and the second largest in the world, marketing a vast number of brands in over 155 countries (NYSE, 2010). A big reason Kraft Foods has been so successful over the years is that they are always trying to remain current and creative when they market their products, and really have developed a firm grasp on their target markets. In 2008 Kraft changed the way companies will market their products, when they introduced their new Brand of instant coffee, and created a platform to connect themselves with their consumer at the point of purchase, all the while showing the world the future of marketing by taking both promotional ideas mobile (Wirelessfederation, 2010).
Marketing communication assists in the development of brand awareness. This implies that customers will interpret product’s information into how they perceive that product that will subsequently affect a product’s position in the market. Furthermore, marketing communication is used as a means of maintaining existing customers, as well as built strong relationship with all the market stake holders. There are several marketing communication strategies, and the challenge to businesses if finding the right one to use. Choosing the most appropriate marketing communication strategy may ensure a product’s success in the market. More often than not, business will require using more than one strategy to effectively disseminate the massage the company is trying to send. Below is an example of the best strategies for different businesses.
Several facts are changing in today’s marketing communications. More companies adopt the new concept of integrated marketing communications (IMC) to convey a consistent message about their brand and products. Hence, IMC has played a powerful role and developed into a useful strategy for company to reach more customers and build good customer relationships. According to Herstein et al. (2008), IMC is one of a successful strategy that coordinates and integrates all of marketing communication tools to efficiently and economically influence between an organization and its existing and potential customers. Moreover, marketers can combine IMC tools (advertising, sale promotion, personal selling, direct marketing and public relations) rather than separate practices to create values and avoid potential conflicts (Duncan & Everett, 1993). In fast food industry, fast food chains integrate advertising, sale promotion, sponsorship, packaging and Internet to promote their products as well as build brand image (Sperber, 2003; Story & French, 2004; Morrison, 2010). Advertising is most used form of communication and the most frequently utilized medium due to it easily contact the target market, especially on television advertising (Story & French, 2004; Case, 2007). In addition, simple toys and products are typically used by fast food chains in children’s meal to attract children and adolescents.