The Oreo Cookie: 100 Years Old Tradition

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The Oreo Cookie – 100 Years Old Tradition
Introduction
If you were a product, would you want to have your own website and 26 million fans on Face book following your every move? That is exactly what has happened to the Oreo cookie. The Oreo cookie was created in 1912 by the creators at Nabisco. The cookie has seen many ownership changes in its life but has still kept the essence of its look and taste. According to Rosenberg (2014), there have been over 360 billion Oreo cookies sold worldwide making it the best cookie sold in the 20th century. It has been a mystery for over 100 years as to how Oreo actually got its name. There are several speculations and myth but no one really knows the real truth making the cookie even more intriguing to purchase. There are several products that have the brand name Oreo on its packaging. This paper will discuss the core benefits of the “original” Oreo cookie along with describing the packaging, warranty, and other services the cookie provides to their customers. It will also go in detail regarding the competitive advantages of each item mentioned above in order to identify how the cookie fulfills a need for its customers. This paper will discuss the Oreo cookie as it relates to the five augmented product concept presented in Mullins and Walker (2013) textbook exhibit 10.1.
Oreo’s Core Benefits & Customer Needs
The core benefit of the original Oreo cookie “is the unique taste of the original cookie, and that is what the brand always return to” (Romanik, 2010, para. 3). The basic fulfillment that the cookie provides to its consumer is the need to fulfill a craving for sweets such as chocolate and vanilla. One could argue that Oreo cookies can fulfill the hunger need as a part of the basic needs ...

... middle of paper ...

..., the original Oreo cookie is one of America’s best snacks for all ages. You can eat the cookie whole, twist apart, eat separately, or dip in milk. There is no other cookie like the Oreo that enables a consumer to enjoy chocolate with a crème base. If other successful cookies are jumping on the band wagon to mix Oreo with their product, you know the product has to be good and add brand value.

References
Mullins, J.W., and Walker Jr., O.C. (2013). Marketing Management: A Strategic
Decision-Making Approach. 8th ed. New York, NY. McGraw-Hill.
Romanik, R. (2010, n.d.) Oreos: A hundred years old or a hundred varieties old. Retrieved April
14, 2014 from: http://www.talentzoo.com/beneath-the-brand/blog_news.php?articleID=14303
Rosenberg, J. (2014, n.d.) History of the Oreo Cookie Retrieved April 14, 2014 from:
http://history1900s.about.com/od/1910s/a/oreohistory.htm

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