The Opportunities And Problem Of Kuala Lumpur Tourism Development

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3. Opportunities and Problems of development

In this section, it will discuss the opportunities and problems of Kuala Lumpur’s tourism development, and to introduce some ideas from the Kuala Lumpur Tourism Master Plan 2015-2025.

Regarding the KLCH (2015), there are some feedback received and analysed by the KLCH from the website, it shows that both positive and negative feedback is very close to the reality of Kuala Lumpur’s tourism development. On the positive side, the first three visitors’ perception of Kuala Lumpur is a great shopping destination, great dining and cuisine and interesting mix of culture.

In the negative side, lack of attractions & things to do is a main reason that tourists make this as a “transit” destination,
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As English is a recognised languages in Malaysia, it is widely spoken in Kuala Lumpur, it can facilitate Kuala Lumpur as an international city, welcoming the visitors from all over the world. Moreover, Kuala Lumpur has unique culture mix, as mentioned, Kuala Lumpur is a multi-cultural city, and it is hard to find in the western country, so that many of foreign may choose Kuala Lumpur to understanding Chinese and Malay culture at the same time. Furthermore, Kuala Lumpur are seen as shopping destination, more than 75 shopping mall provided to the tourists with a low price index (compare with Bangkok and Singapore). Lastly, the Kuala Lumpur has a well transportation system, provide a good transportation system can increase the “pull” factor to the…show more content…
In the future, Kuala Lumpur have a strong potential to emphasis the event industry because it has the largest MICE venue which can handle 10k participants. Moreover, there are lot of place to develop their tourism industry, as mentioned above, many of cultural monuments still undeveloped. Moreover, there are lot of natural resources have a strong potential to developed regarding to the KLCH. Furthermore, the Low Cost Carriers development in Southeast Asia is emerging, and the Kuala Lumpur International Airport had been finished the construction of the Low Cost Airline Terminal (KLIA2), it can attract many visitors go to the Kuala Lumpur as a stopover destination. Lastly, the Kuala Lumpur is coordinate with Singapore, a high speed rail service between these two country has started operate and it can enhance both tourism development.

Threats. The tourism development of the neighbouring countries such as Singapore and Bangkok very fast, and the tourism product is getting more diverse, for example, Singapore already built up two integrated resorts within the country (Ministry of Trade and Industry, 2005). Moreover, the regional safety are still have a room to improve because the word of mouth may affect the customer choice, so it may become a threat to Kuala Lumpur as far as
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