1. What are the objectives of the Canadian Blood Services (CBS)?
The following are the objectives of the CBS:
• To help Canadians who need blood transfusions
• To encourage other Canadians to make blood donations and increase donation retention
• To provide safe products and services to Canadians
• To distance themselves from contaminated blood scandal that took place during the 1980s and rebuild the trust of the public
• To assist with the advancement of patient care beyond the traditional realm of blood and related products
• Manage supply according to demand – be able to match the supply to the seasonal variations in the increased blood demand
2. Perform a SWOT analysis for CBS.
Strengths:
• Growth in the annual units of blood collected
What is the consumer decision-making process in blood donation?
The consumer decision-making process when it comes to blood donation is generally associated with activities or considerations associated with purchasing or obtaining physical products. The decision making behaviour can be divided into 5 steps:
1. Problem recognition: for a person to be motivated to donate blood there must be a recognition of ‘not’ an ‘ideal state’ or recognition of a problem
2. Search for information: the research that the consumer conducts to gather information can be marketing or non-marketing based. It can also be gathered by talking to a friend who donates or to someone from CBS
3. Evaluation of alternatives: once they have gathered a sufficient amount of information, they have to evaluate the various alternatives and make a choice. An example of such an evaluation might be “which is the blood bank closest to where I live?”
4. Decision to Donate: once all the previous steps of the decision-making process have been completed, the consumer decides to donate
This is because the “A” donors are highly empathetic and altruistic, they are more likely to travel more than 30km to donate and they are more like to donate every two months. They enjoy helping others and they believe in contributing to the community and sharing their good health. They could also target “B” donors because these donors are only second to “A” donors in their altruism and empathy. They are also willing to spend more than three hours donating blood and are willing to travel 30km to donate. However, they are less likely than “C” donors to advocate and set goals about giving blood. Therefore, CBS should primarily focus on “A” donors because they care not only about the donation of blood but also about what happens to the blood and the recipient. Within this segment of “A” donors, CBS would hugely benefit by targeting more men. This is because women are currently more likely than men to donate and therefore they need to design a marketing strategy that targets men and encourages them to increase their participation in donation.
6. What is the best positioning for CBS?
The best positioning for CBS would be as a not-for profit charitable organisation which enables individuals to reach out to others and save lives, and also as a trusted brand in the delivery of healthcare. This is likely to entice those people who are eager to help others and who find great joy in doing so. It will also encourage consumers
However, Saunders begins his argument by arguing that the current opt-in system leads to a shortage in the supply of organs and this is a major concern. This results in numerous people who need organs dying while on waiting lists and also suffering while waiting for transplant as one of their organs is failing. This is Saunders’ first premise to support his conclusion to put an opt-out system in place. By putting an opt-out system in place, this will contribute to an increase in the supply of organs.
In their advertisements, the St. Jude Children’s Hopsital Research Foundation packs their thirty second commercials with as many rhetorical appeals as possible. The purpose of these celebrity-endorsed commercials is to encourage viewers to donate to the foundation, and the producers have creatively inserted various rhetorical appeals in hopes to sway viewers to open their wallets. By using an immense amount of rhetorical appeal; including ethos, pathos, logos, and kairos, the St. Jude Children’s Hospital Research Foundation has successfully created an informative and heartfelt commercial that has inspired many to donate to medical research for children.
To provide a high quality of care where patients needs are met consistently, as well as benefiting nurse workload and patient assignments.
The shortage of organ donations for transplants is an ongoing problem in the United States. The number of individuals in need of organ transplants greatly exceeds the number of authorized and registered organ donors, both living and deceased. Furthermore, the waitlist for individuals in need of transplants continues to grow every day3. In other words, the supply of organs does not meet the demand for them, and there is an ongoing debate as to how to address this issue. Concerns about individual autonomy and informed consent also play a large role in organ donation. This paper will focus primarily on a mandated choice policy proposal that is a potential solution to the shortage of organ donors. This policy aims to increase the number of registered
The organ donor process is mind tasking, challenging and requires professional competence (flood & Forsberg 2009, Pearson et al. 2001, Meyer & Bjork 2008). Nevertheless, such competence may vary due ...
Thesis: While driving on the highway recently, I saw a bumper sticker which read: “Please Don't Take Your Organs to Heaven, Heaven Knows That We Need Them Here” Approximately 7,000 Americans die annually while awaiting an organ transplant. In other countries of the world thousands more whose lives could be extended or transformed through transplants lost their lives because of unavailable organs. The waiting list is ever growing and the list of those willing to donate seems to be shrinking. This can be attributed to lack of motivation and knowledge among the prospective donors. According to a research done by the World Health Organization (WHO) on Kidney transplant, only one in ten people in need of a new kidney, manages to get one. The gap between supply and demand for organs has created a black market for body parts which has led to abuse of human life especially in third world countries. This high demand has led people to scour the globe to procure the organs they or their loved ones need and unscrupulous intermediaries offer help. There is a need to compensate those who are willing donate if this wide gap has to be bridged.
For those who lack healthy organs, organ donations can save their life. Although there’s a tight spot, there is a shortage of much needed organs; the Mayo Clinic notes, “More than 101,000 people are waiting today for transplant surgeries.” The clinic goes on to state that while daily, 77 people receive organ transplants, nineteen die waiting for a transplant. Those waiting for transplants could likely be saved with a larger pool for organ donation. Many proposals have arisen to increase the number of organ donors in the United States, ranging from presumed consent to financial incentives for organ donation. The latter, financial incentives, is a common suggestion drawing much controversy. While some assert that financial incentives could save lives, others argue that paying for organs will erode altruism and will ca...
These individuals do so much more than help people live a healthier life, in most cases, it is literally giving them the gift of life to someone in desperate need of an organ. The U.S. Department of Health and Human Services states that one organ donor has the capability to rescue eight lives (2015). A lot of people feel that they are only assisting one precious life, but the reality is they are helping more than one person. The lack of lifesaving organ is not the only problem for the U.S. but around the whole world. There are nearly 7,000 unnecessary deaths each year because people were not able to receive these precious organs they desperately needed to save their lives (Forbes, 2007). Unfortunately, the vast general, people don’t understand how valuable an organ can relate to someone in crucial need of one until they experience themselves this despairing situation. The experience affects an enormous amount of individuals that they have a passionate to give something in return to the community. Individuals love ones also has an enormous amount of influence from this desperate experience and are more willingly open to organ donation. This effect is meaningful to them because it is something that most individuals took for granted and has a lot more meaning to someone that is patiently waiting to receive their desperate need of a miracle of life. Furthermore, organ donation is
Specific Purpose Statement: To persuade my audience to donate blood through the American Red Cross.
“In everyday life, men and women make decisions that affect the life and death of existing people. They decide whether to join the army; whether to donate blood, a kidney, or bone marrow to a child; whether to give money to Save the Children instead of buying a new sweater; whether to decline a life-saving blood transfusion; whether to drive a small fort on walls that may protect passengers in a crash but often kills those in less substantial vehicles” (Borgmann 23).
By donating blood to insure there is enough in supply, the life we save may be our own.
Specific Purpose Statement: To inform the audience about the criteria for becoming a blood donor
In the case study Blood for Sale, Sol Levin, the founder of Plasma International, is seen participating in a highly controversial act: buying and selling blood for profit. In this paper, I will show the advantages and cons of taking part in commercial transactions in blood from the egoistic, the utilitarian, and the Kantian perspectives as well as my stand on the company’s actions.
Blood transfusions have become a common part of medical care with nearly 5 million Americans a year receiving a transfusion. Blood transfusions are used in the treatment of many different conditions, from replacing blood lost in surgeries or injuries to fighting diseases like liver disease, anemia, and bleeding disorders like hemophilia (Nglbi.nih.gov, 2014). Blood collection and transfusion are overseen by many different agencies including the Department of Health and Human Services (HHS), the U.S. Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC). Through these agencies work in donor screening and surveillance, blood transfusions usually cause no adverse reactions in the recipient and are considered a safe medical procedure. Despite this, blood safety remains an important public health matter both due to the seriousness of some adverse reactions when they do occur and the need for preparedness in reacting to future blood safety issues that can suddenly arise when new bloodborne diseases emerge. It is for these reasons that Healthy People 2020 has made reducing the proportion of averse reactions from the medical use of blood and blood products one of their objectives.
For instance, by choosing to donate one’s organs, a person is helping save lives. Living organ donors may choose to help save the lives of their close relatives, while donors who are deceased may help others in critical condition to have another chance in life (Pro & Con Organ Donation, 2014). Every year in the United States the population of organ transplant patients increase. In addition, on a daily average, those waiting for an organ do not make it. Therefore, each individual who is a potential donor can help improve as many as 50 lives (Pro & Con Organ Donation, 2014). Another advantage to organ donation is when donors receive appreciation from transplant recipients. People decide to be organ donors because it gives them a sense of fulfillment and gives a second chance to those who need it the most. Furthermore, donating one’s organs can benefit individuals from encountering health treatment costs (WebMD, 2015). Currently, the cost for organ transplants varies from $200,000 up to $1.2 million dollars in the United States (Pro & Con Organ Donation, 2014). For example, a sick patient, who takes numerous amounts of expensive medications or treatments for a certain organ, that is not functioning correctly, can benefit from an organ transplant. Also, if a donor is to have their organs transplanted into another individual, the cost of the procedure may be covered by the transplant patient and their family or from the help of an organ transplant program (WebMD, 2015). Families of donors faced with the demise of their loved ones may look beyond the death and accept that their beloved is saving someone else 's life. Due to this, families may have a sense of emotional attachment in knowing that a part or parts of their loved one will continue in someone else 's body (Pros & Cons Organ Donation, 2014). In addition, health care professionals and nurses