The Objectives Of Promotional Objectives For Mikey's Store

Promotional objectives are the goals that an organization intends to achieve as a result of it carrying out promotional activities. These activities that the organization undertakes to create awareness of the products that it offers (Armstrong, 2015). For Mikey’s store, promotional activities would entail the various activities would be using the Internet to advertise, sell, promote sales, and improving its relations with the public. The main objective of promotion would be to increase the demand for goods and services. This entails creating the need within a customer to purchase a certain good and seeking to satisfy this need. Secondly, promotion aims at creating awareness of the product that the store offers. Finally, promotion seeks to

Some of the sales promotional activities would include putting on displays for its products online from time to time. The store would also sample some of its products and show the customer how to use them and how the product satisfies his or her need. In some cases, the store would give coupons to the customers. The customers would need to participate in some activity like a question-answer session on the product it offers to win the coupon. The store would also decide to give bonuses and discounts for purchases over a certain amount. Finally, it would be advisable for the store to reward its loyal customers from time to

2011). This enables the store to satisfy customer needs at a cheaper cost while at the same time the store gains improved profit. Integrated communication systems work well as they help shadow the problems that each communication system has as a standalone.

Integration of communication, however, faces some challenges. First, it limits innovation on the specific communication channels as the organization does not treat each of the as one but as a whole. This hinders improvement of communication channels. Secondly, if some individuals within the store are not comfortable with this type of integrated communication systems, the store may not be able to gain the full advantages of integration. It is also a relatively expensive form of communication in the short-term. The store would prefer one communication channel for a