The Nike Inc. Company

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Introduction The Nike Inc. company “Just do It” logo encourages many to be motivated to push themselves to work hard and to believe in themselves. The Nike Inc. shoe industry has marketed their sneakers through popular icons such as sport players. However, the same should be encouraged in employees who manufacture these products overseas in China, Indonesia and Korea. Nike has a responsibility to ensure that Management in the manufacturing company is held to a higher practice to avoid unsafe working conditions, unfair pay and child labor. Unsafe Working Conditions Marketing agencies know that the way to encourage buying it to present a need or want based on popularity. Therefore, it is unbelievable that those superstars that people have come to idealize would support a company brand that is accused of poor working conditions, where employees were reported to have respiratory problems. It is no doubt that long hours, inadequate equipment and training, etc. would cause work related injuries. In addition to working long hours, employees were reported to receive little to no pay. Equal Pay for Equal Work Upon being hired, most Americans are provided with a schedule and a salary or an hourly rate of pay. The rising cost of supplies and companies having limited resources in the United States, it would seem logical that companies venture out and obtain for cost effective material and labor. However, Nike is also reported to have no knowledge of working conditions by subcontractors overseas. In addition, reports indicated that employees working at a facility that is “owned and operated by a Korean subcontractor, were forced to work 65 hours a week, far more than Vietnamese law allows, for $10 a week” (Greenhouse, 1997, Novemb... ... middle of paper ... ...o are not only ethical themselves, but also committed to ensuring their organizations operate ethically at all times” (George, 2008). The American public will stop purchasing from a business that they feel put profit above human relations. “Consumer attitudes toward big businesses have shifted with many wondering if a company 's success is coming at the expense of others” (PR, 2015, November 18). As a society big on connecting socially, it is important that education is held at a higher level and not promote child labor. Nike may not be able to change the undeveloped social status in China, however, the regulations can be enforced. In return, Nike has worked towards making this issue by ensuring that a portion of the profit is used to fund underpaid employees, audits to avoid under-aged workers and replacing faulty equipment to avoid unsafe working conditions.

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