The Nike Co.

This Company creates designs for all age groups, for instance, for men, women and for Children. Description of the Business The following given is the description of the business as well as the competitive environment in which terms the business operates: (a) Type of the business The Nike Company is a manufacturing as well as retailer type company. There are 800 worldwide factories for Nike brand and products. It is true that most of the Nike brand apparel is manufactured out of the United States. It’s all happen due to independent contract manufactures those are situated in different 34 countries.

Nike?s profits upped 20% through 1984-1986 helping them to be the dominate shoe company in America (?The Best Frequent Flyer?). Still in 2007 His brand of shoes are still making money in stores everywhere around the U.S. Nike sold more Air Jordan?s than any basketball shoe ever made (?Sports Illustrated For Kids?). The other reason why everyone should know mike is that he was the highest paid player in the world basketball in the 80?s and 90?s (?Breaking Sports News?). His contract is worth 30mil sign with the Chicago Bulls in 1984. This breaking news during the 1984-1985 season was all over the sports world excited to see what he can accomplish in this great sport of basketball.

THE FUTURE With the increase in competition and limit of growth the U.S. athletic shoe industry, Nike is still slated to be a major leader in the market. The advertising and innovative marketing in the industry should still leave it extremely competitive. The only problem that Nike worries about are customers becoming less brand-loyal and buying cheaper athletic shoe brands. Nike is trying to make the point that it is worth spending more money on better quality made shoe, than buying a cheap shoe that will only last a little while. One major area that brings unlimited opportunities to Nike is the international market.

This company is one of the most successful athletic sportswear and sneaker retailer in the world. Throughout North America, New Zealand, Europe, and Australia this company operates about 3,335 athletic retail stores under the brand names of: Footaction, Lady’s Foot Locker, Kids Foot Locker, Foot Locker, Champs Sports, The Locker Room, and SIX:02. Foot Locker focuses on their customers too, its more then just the money they make, and getting the good quality shoe, equipment, or apparel to you, they also give away scholarships. On the stores website (www.footlocker-inc.com) after you click the “About Us” section a banner appears. The banner talks about how they give away 20 of their $20,000 scholarships.

Nordstrom enjoys a healthy financial position — $1.3 billion in cash on the books, 11 straight quarters of comp-store sales increases, double the industry average of sales per square foot and the No. 20 position in Apparel's Top 50 companies ranked by profit margins — and an enviable market position in terms of the esteem in which it is held. NORDSTROM COMMITMENT: Nordstrom works relentlessly to give customers the most compelling shopping experience possible. The one constant? John W. Nordstrom's founding philosophy: offer the customer the best possible service, selection, quality and value.

Introduction Nike, Inc. is a sporting goods and apparel company founded by Bill Bowerman and Phil Knight in 1972. Nike, being a world-wide phenomenon, has “more than 35,000 employees across six continents and in more than 160 countries around the globe. Through our suppliers, shippers, retailers and other service providers, we directly or indirectly employ nearly one million people” (Nike, Inc.). All this is done to help Nike fulfill their goal to “carry on [Bill Bowerman’s] legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for our shareholders” (Nike, Inc.). Ultimately, Nike hopes to fulfill their mission statement: “to bring inspiration and innovation to every athlete in the world” (Nike, Inc.) and they define an athlete as anyone who has a body.

The athletic shoe industry is one of the largest markets in the United States today. This segment operates globally with many competitors. This industry provides us with T-shirts, sweatshirts, sweatpants, shorts and of course, athletic footwear. Three major corporations dominate the industry itself: Nike, Adidas, and Reebok. Nike controls 44% of the entire market, Adidas owns close to 12%, while Reebok maintains about 12% as well.

Nike in particular was christened as the ultimate shoe and athletic apparel company with revenues of $18.6 billion, net income of $1.9 billion and more than thirty two thousand employees globally in the year 2008. This makes it the largest athletic shoe and apparel seller in the world. This company has seen major expansions in outlets throughout the world over the years. Adidas on its part has managed to build a powerful brand through its technological innovations and aggressive marketing where they spend up to thirteen per cent of their revenue besides offering high quality services. These scenarios seem to present Under Armour with a massive competitive disadvantage.

(time-sporting life) With their new shoe, Adidas threatens to capture some market share in the running shoe segment. This stands to be a substantial amount of lost profits if Nike is not able to compete. Fortunately, Nike is already well established in the athletic shoe industry. It should be able to utilize its strength of brand equity compete effectively with the Adidas One. According to market research from NPD Group, ¡°running is heart and soul of the athletic shoe industry.¡± Americans last year spent over 4.5 billion dollars on running shoes, accounting for 25 percent of all money spent on athletic shoes and making them the top category in athletic footwear.

moreover, maybe factory machine for yeezy boost could be a capotial in this example. In 2014, kayne west earn 30 million dollars as well as he is one of the top fashion leader in the world. the adidas brand hire the kanye west for shoes designer, because all of his style is leading many people to follow his style. Maybe when kanye west design the shows, he might use the tablet pc to draw it. in yeezy boost we can see the concept of labor and