New Woman

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The New Woman

Is the media responsible for the degrading of women? It is a question that has crossed many people’s minds. Psychologists have conducted many studies and surveys have been done to find the answer. The media has found that advertisements have the ability to be seen and maybe not processed, right away, but they can stick to people’s sub-consciousness, the media counts on this. It may not seem like a bad thing but after seeing something over and over again, people tend to just start to believe it without thinking. The media has found that by using advertisements, movies, and music videos they can influence how people view women. The media uses a variety of advertisements, movies, and music videos, to portray how women are viewed, how they view themselves, and turning women into sex objects.

The media uses a variety of ads to portray how women are viewed. The media play’s on people’s sub-conscious mind by using advertisements in a certain way. When people look at an ad, they may not see what the underlining idea is right away. The best ads are the ones that make you think, the advertisers count on people remembering their ad in the future because of some triggering a memory of the ad. The media does not portray women like they did in the old days. Before women were portrayed in, a loving way and they were commended on their intelligence rather than their looks. But now when women are portrayed in advertisements they are sexualized, their looks are the main focus of the ad. An example of this is an ad for jeans. The ad portrays a young woman backed in the corner of an elevator; her eyes are down casted she is wearing a shirt that does not even cover her midriff. She looks like she is wearing a pair of jean shorts but you can’t tell because of the camera angle. The caption says “PUSH MY BUTTONS I’m looking for a man who can totally floor me, who won’t stop till the top. YOU MUST live in SYN” (Kilbourne 461). This ad is for jeans but when glancing at the ad there is nothing telling you that, it’s an ad for jeans. This ad may seem harmless but it isn’t.

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