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The concept of luxury
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Title Living in a first world country has privileges that citizens around the world often considered luxuries. In the United States for example, citizens have well paying jobs that offer more than a comfortable living. According to cultural critic and advertising historian James B Twitchell, in the last fifty years Americans have doubled the amount of goods and services they consume. More astonishing is fact that the poorest fifty of society in America spends more than the poorest fifth did in the same fifty years. Twitchell also explains that as citizens, what makes Americans happy is the ability to purchase goods whenever they choose. This is why when the new trend of “Fast Fashion” was first introduced to American society; it was an instant …show more content…
The clothing industry is now making 80 million new garments per year and in doing so it is heavily polluting the environment (Linnay 70). The fast fashion trend set by the clothing industry is having such an profound impact on the environment, that they are leaving the land uninhabitable for people and animals, and in order to keep this from becoming a bigger issue Americans have to slow down the means of production by using and disposing fabrics more wisely. The clothing industry is going to keep externalizing these environmental problems unless the consumers demand change, because corporations will always make decisions that revolve strictly around money and maximizing profits. The clothing industry is like any other corporation in America, its one and only goal is to make as much money possible in …show more content…
Fast fashion allows consumers to get the latest styles presented in catwalks at a very cheap price. According to Walter Loeb, a former senior retail analyst for Morgan Stanley and a current contributor to Forbes, explains that companies like Forever 21, H&M, and Zara have made a push to get the latest styles in fashion into these stores as soon as possible, before the clothing becomes last season’s style. It is something that works perfectly for retail stores, as Loeb explains, “Many new ideas from the fashion shows that just finished in New York, Paris and Milan will soon be on Zara’s racks.” This means that stores are always in a rush to get their garments sold, before they are out of style six months later. One of the best benefits for retailers is that, because of the high demand of the latest styles, clothing sells very quickly and once it sales out instead of replenishing, they will just replace the garments with new styles coming fresh off the run floor (Stanley). This strongly encourages consumers to buy a piece of clothing that they like when they see it, otherwise there is a good chance it will not be there when they return. It is a perpetuating cycle whit no end in sight. This trend encourages shoppers to be more impulsive than they otherwise would be if he or she knew that the piece of clothing that they really liked was going to
Berry, Hannah. “The Fashion Industry: Free to Be an Individual.” The Norton Field Guide to
Are you worried about global climate change? Have you ever wondered how you contribute to this problem? What about the impact of the clothes you buy? We have put together estimated information from three different types of stores to help you realize options you have as consumers to be more green. Patagonia is an example of an environmentally conscious and globally active store. The same is true for H&M but it aims to provide affordable, fashionable clothing at the same time. The Wardrobe in Davis, California is an example of a local store, community built and owned.
The fashion apparel retail market can be segmented using the following factors: geographic, demographic, and psychographic.
I believe this because of Westerners desires of being part of and stay a part of trends in the constant change of fashion and that encourages consumers to keep purchasing these cheap mass-produced items, consequently impacting the effects of unethical labor practices in the manufacturing of these textiles as well as the need to use harmful resources such as synthetics and pesticides to keep up with demand and all the waste, including the discard of the millions of no longer wanted clothing articles, that it
Fashion is everything to society and the media. The fashion industry has transformed into a necessity in the life of people. Everyone wants to look good, feel fabulous and feel as if we belong with everyone else. The envy and desire to wear certain things and look a certain way all come, from wearing the latest fashion handbags, accessories, dresses, shoes, and the list goes on. But, when is considering fashion into an individual’s life going too far to the extreme? Many do not consider the whereabouts of fashion materials and how the environment is affected by the mere existence of certain garments. Some may believe these objects grow on trees. But that is clearly not the case. Even though it would be nice. The fashion industry as a whole, has been notorious from green issues caused by their lack of sensitivity to the environment, conspicuous and unnecessary consumption of materials, encouraging an “throw-away” society and image issues that support women and young adults to look a certain way to feel “beautiful.” This is an issue that has increased over the past decades. Not just women, but men also feel the uncontrollable need to do whatever it takes to look like the celebrities they see on television and on the runways. The thought that the materials to make those desired items may have caused the life of animals or the destruction of mother nature does not come into mind. Countless people are concerned about conserving planet Earth and keeping it healthy. The fashion world has been targeted for many corruptions.
As consumers start to buy more clothes we also throw away or donate more clothes. Fast fashion is detrimental to the environment because the factories are polluting the oceans with all the different chemicals that are used, and so many many clothes are being thrown away that it will literally start to take over our world at the rate that we are consuming clothes. Rather than not following the fashion trends so much we buy every article of clothing that fits the trend of the week, and when the trend has faded we donate or throw away the clothes that we just bought. As consumers we should start to shop much smarter and buy clothes that we can wear for more than a few weeks. Quality clothes may be more expensive but if it means that the people that make them are not in danger than it should be worth it.
The owners of this garment factory viewed clothing and money as more important than the humans working in the factory. Fast fashion is also affecting people by being detrimental to our environment as the documentary
Everything in America is constantly changing except Americans themselves. The reality is that materialism has overcome the nation and has taken over the American people. The lives and minds of the American people are so consumed with materialism that they are losing their self-identity and self-concept in the process. Their desire for acquisition has eroded their innate sense of human value and has transferred it to material goods. Almost everything Americans touch or use has been the by-product of an intense and complex industrial system.
How could Americans have felt richer after World War II in the 1950’s than they do now, even though Americans are making more money? The cause for this feeling is a terrible disease known as affluenza. Affluenza, also known as excessive consumerism, is when people spend more money and buy more things, but end up enjoying everything less. Without excessive consumerism, people would save more money and would also be happier. Therefore, excessive consumerism in the United States is causing a negative impact on the culture’s family, community, and environment.
The business model that sets Zara apart from other clothing retailers is how rapidly the company changes stocks and releases new product lineups. The company averages 12-16 collections annually which equates to more than one lineup a month. Due to stock being limited and the rapid production Zara brings forth, their items are viewed as exclusive promoting further business. Their customers are happy knowing that their specific article of clothing is more “rare” due to only having an average of a two-week window to purchase the clothing. The company specifically targets current trends and has them in the store within 30 days. This maintains the brand’s uniqueness and relativity in fashion.
Fast-fashion, one of the most unspoken problems currently plaguing the United States. Yes, there is the plague of obesity, fast-food, and discrimination, but average Americans have an astute understanding of those problems.Many people wouldn’t believe there was such a thing as fast-fashion, just fashion, plain and simple. But what is fast-fashion, and what makes it so appealing? Fast-fashion is the rapidly changing styles commonly starting with celebrities than moving down the consumer chain to the average American. The appeal and falsified glory of it comes from being able to buy clothes so easily and at such an affordable cost. The prices are so low it’s making it increasingly harder for people to say no and wear the clothing that they already
It is certain that people are getting more used to wasting products that are still reliable to use and, especially in fashion, not that many people are aware of the concept of sustainability. Although concept of recycling paper, plastic and glass has now spread a cross the states, people still doesn’t know how to recycle or reuse their clothing. “65 pounds of clothing and textiles a year are improperly discarded and only an eight of that goes to charities for reuse [1].” This indicates how unaware people are when it comes to taking care of their garments. Or rather, the way in which fast fashion industry promotes the value of cloth is very low, and it is because the fashion industry wants people to get rid of their clothing as soon as possible in order to sell their new colle...
I hope to use this article in essay to support the policy section of my claim. Finding solutions to fast fashion is one of the harder topics to write about, and this article gives good insight to how I can shape the policy portion of my claim. I will bring up the idea of organic cotton, and other sustainable fiber plants, as a way consumers can shop more ethically. This article has broaden my perspective to possible solutions of fast fashion.
America is a prosperous country. In fact, sociologists have discovered a uniquely American disease that they call “affluenza.” This term refers to the stress and related disorders that develop from Americans’ need to constantly spend money on material possessions and supposed self-improvement. It is not enough to just be comfortable, we must have it all and look perfect. We work ourselves ragged and neglect our families and relationships just so we can buy the latest television, even though the three we already have work just fine. People in third world countries struggle to keep their children fed. If work is available, they earn money to buy basic necessities; they do not have the luxury of saving up for a new car. As Americans, we are so caught up in the materialistic that advertising is a billion-dollar industry in this country. What we buy also relates to our other obsessions: youth and beauty. We worship celebrities, but only until they turn fifty. Movies featuring older actors (women in particular) are rare; and even our numerous “reality” television shows all feature beautiful people in their mid-twenties to early-thirties. However, this is not reality: Americans are made up of people of all ages and shapes. Since we can afford it, we buy whatever nature does not provide, from makeup to plastic surgery. Our advertising reflects consumer demand, which in turn reflects American priorities.
According to global industry analyst, the world sports clothing industry is anticipated to exceed $126 billion by 2015, Because of more active lifestyle, with older demographics and woman becoming more energetic, this drives the market. The entire sports clothing industry is highly filled with so many brands like Nike, Adidas, Umbro and Reebook all over the world competing, even the high leading brands have to work twice has hard in other to keep their share in the market because most of this small firm have quality products and also a very fine marketing style which has increased competing style in the industry. All over the world people demand more versatile wear, which indicates that’s retailers continue to produce new style of sports clothing for both men and women.