The New Science Behind Your Spending Condition Summary

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In this article called, "The New Science Behind Your Spending Addition", by Sharon Begley and Jean Chatzky, they explain about the vice versa of immediate gratification versus delayed gratification and why more people tend to attract to immediate gratification. Begley and Chatzky expound on how humans choose to spend rather than save. Some people may call it "The American Quirk". Begley and Chatzky apply a short story about a father name, Leonard Green who is a professor of psychology at Washington University in St. Louis. The University offers children of its faculty free tuition.

So Green did everything he could to convince his daughter, Hannah to go Washing University. He even guaranteed to give her $20,000 each undergraduate year, and $20,000 at graduation. But from all the convincing and guarantee money, Hannah chose to go to New York University. This story is an example of wanting pleasure over moral values. Begley and Chatzky explain how people today are not really training the next generation to delay gratification. Such as, instant access to ordering things online within seconds and have them deliver the same day you purchase them, right there at your fingertips. It just goes to show you that "Pleasure now is worth more to us than pleasure later" says economist William Dickens of …show more content…

Their argument is effective because they explain on why most people attract to immediate gratification and how you can hold back from it. Brain scientists say that the brain has something to do with the way people use and think about gratification. They call it "The Moneybrain." To expand on the term, they use called "Moneybrain." Psychologists and behavioral economics identify with the term saying that people who are not good savers are not stupid nor illogical, they just don't see the problem of not

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