The New Belgium Brewery

1273 Words3 Pages

Introduction

“To manifest our love and talent by crafting our customers' favorite brands and proving business can be a force for good.” This story is for the love for beer and it begins in 1989, Belgium. Jeff Lebesch, aspiring home brewer rode his bike with “Fat Tires” through the famous beer villages in Europe. Brewery to brewery, Jeff had a dream that one day he would be able to start his own brewery with a mind full of recipes and a handful of hops. A couple years after his journey through Europe, Jeff started New Belgium Brewing in Fort Collins, Colorado. He wanted to create an outstanding craft beer to start off his business. Jeff also wanted the chance to enhance people’s lives while surpassing the consumers’ expectations and taste buds. Not only did he think of well-crafted beer but he thought about how to properly run a company with his own twist. He thought of ways to be less wasteful, be more efficient, recycle and reuse. As early adopters of the movement towards sustainability, he created the first wind-powered brewery in 1998, reducing his carbon footprint by 25 percent, reducing some use of water and abolished eight million car miles by riding bikes instead. “Once you start thinking of ways to make your company better, you can’t stop.”

People and Purpose

Values and Beliefs

New Belgium Brewery was uniquely established with a set of company core values and beliefs before even selling their first bottle of beer. The values established supported the vision of the organization, the shape of the culture and reflection of the company values. Values and beliefs of this brewery are much more unique and useful than your average American made company. For example, “Trusting each other and committing to authentic rela...

... middle of paper ...

...n a Buzzword. The New York Times.

The New York Times, 02 Mar. 2013. Web. 14 Apr. 2014.

History and Core Values and Beliefs. Newbelgium.com/brewery/company/History. N.p., n.d.

Web. 14 Apr. 2014.

New Belgium Brewing Company, "Craft Beer Industry.”. New Belgium Brewing Company,

Online Posting to New Belgium Brewing. Web. 14 Apr. 2014.

Open Book Management (OBM). BusinessDictionary.com. N.p., n.d.

Web. 14 Apr. 2014.

Reece, B. (2014). Effective human relations: Interpersonal and organizational applications. (12th ed.). Mason, OH: South-Western.

Wendy. Company Core Values: Why to Have Them and How to Define Them. 7Geese.

N.p., 12 Mar. 2013. Web. 14 Apr. 2014.

What we’re about. Newbelgium.com/brewery/company/What- we’re-about. N.p., n.d.

Web. 14 Apr. 2014.

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