Introduction: The advertising is a method of communication that has a big purpose which is to persuade the audience to buy their products .Today, advertising is very remarkable and has an essential role in community.as it tends to impact on children specially. In addition, nowadays, the children are watching too much television and use the social media than previous years. Therefore, they see more advertising. Besides, although there are some good impacts of advertising on young minds, the researchers shown that, the advertising can also have several bad influences on children, particularly, if parents are incautious and do not increase the awareness of their children about the importance of money. There are some positive
Children being influenced by these ads convince their parents to buy them these foods. Without exercise and a healthy lifestyle these ads marketing foods high in fat leads to childhood obesity. Childhood obesity is a major problem effecting the United States. This is alarming because once gained, it is very difficult to get rid of extra weight, and obesity is associated with an increased risk of diabetes, cardiovascular disease and cancer, and with a lower life expectancy. Children are now heavier than before and with more kids spending time in doors watching television they take in more ads.
Consumers and health organizations have sought to acknowledge the accumulating problem of childhood obesity in the United States. This research will provide evidence that television advertisements influences food preferences, and is associated with the increased epidemic of obesity among children. I will be talking about food advertisement and its effects on children. Today food companies have make children their biggest targets. A food marketer is interested in youths as consumers because of their purchasing power and their influence over their spending habit.
Kids these days are constantly looking to get the next best thing, or act how the “popular” people would act. In the article “Commodifying Kids: The Forgotten Crisis,” Giroux talks about the affects the media market is having on children of today. The media is “brainwashing” kids into buying their products and catching them while they are young. The children of today are measuring their worth by the things they own or the way they act, which is largely due in part to the media market. While I do agree with Giroux on how the media market is to blame for the strong influence of children, I also think that the parents should share some of the blame for giving into their child’s desires and buying and encouraging them to get the top products.
(Moss 474). The advertisements are all over the internet, TV channels, billboards, etc. to tempt the children if they have not been yet tempted by the addictive taste of the silent killer. In addition to this, some companies give free toys with their products to appeal the children. This makes it harder for the parents to say no to their children.
Nowadays, the children of this generation aren’t the same as they were 20 years ago, and the media has a huge impact on that. Children eat, do home-work, and even play in front of the television, usually with no adult supervision. Psychologists around the world observe and study children, and they noticed that television and the media greatly affects a child’s behavior. Parents can help their child’s aggressive behavior from violent television with a few tips, and humans can make some simple changes to reduce technology dependency in the future. The media has an enormous impact on children and this can lead to increased violence and dependency in the future.
If their child wants it they will most likely get nagged at until they buy the product they want. Teare shows a different problem with it, kids are now not focusing on reading and gaining knowledge through text books, but only play videogames or watch television. Kid consumers are effecting everything and they will continue to as long as companies are getting fed what they can to sell their
Since children are exposed to television at a very early age and they do not have the ability to identify or understand a commercial, they quickly become vulnerable to advertising. The advertising market takes advantage of the ignorance of children by playing with their emotions. According to Kunkel, in 1998, research fo... ... middle of paper ... ...ave been establish to solve the issue even though he misses to include some other possible solutions. After reading and critically analyzing this article, I learn that ads affect directly our children whether the advertising industry’s intentions are intended or unintended. I certainly agree with the author that children are very vulnerable to this profitable and giant market, and that we as society should protect our children.
This is dirty trick ads use to make food look good, we as adults have to teach our children that most of the time ads are fake. Something you have to teach your children since first day is that they must know that the main job of an ad is sell a product (Knorr par. 10). It’s a fact that most of the time children buy products that they don’t even want or like just because they saw that product on a television ad. In conclusion, advertisements are a bad influence to children, especially to those age 8 or younger, because they are not ready to understand the real meaning of ads.