The Need of an Upgraded System for Kudler Fine Foods

First, they get their own system to track down their inventory. If they recognize the deficiency in its inventory on their system, they can easily find out how to manage inventory to catch customer’s demands. It lessens the risk of occurrences of their out-of-stock events. Their system also includes supermarket’s supply chain. It does not focus on just inventory, but it can show managers that their all operations are working well by Wegmans’s strategy.

There is an important direction toward the marketing goals to anticipate customer’s needs and assure that they are satisfied with the overall service and quality of the products provided. The competitive intelligence efforts will seek opportunities to analyze competition .As well as eliminate chances of losing money and the business. Overall there are key components to the observation of development to Kudler fine foods main objective. The development of Kudler fine foods is going to take an approach that identifies’s different innovative ideas and techniques to persuade the customers. Although within a good marketing research the persuasion would not be needed.

Additional Market Research The best market research strategy for Kudler would be to search for opportunities by understanding its business. They need to find out what the needs of their customers are and why they are willing to exchange something of values. Kudler needs to focus their strategy on segmentation and positioning when researching their market. It is important for Kudler Fine Foods does not focus on their product and to take opportunities as the needs of their customers change. Kudler’s business is a generic one since they offer various products to their customers.

Kudler Fine Foods wants to increase the loyalty and profitability of their customers. Kudler objectives are to expand services to generate revenue, the frequent shopper program, and to increase efficiency, which will bring the cost down on the products. They are interested in developing a system that will track the customer purchase through the frequent shopper that will reward the loyalty of their customers, new and old customers, by giving them points every time that they buy anything at all the stores. The customers will be able to redeem these points for anything that they want. The customers can redeem the points for specialty food or other gifts that Kudler or with another company, they will contract to provide the service for them.

They have survived merely due to using a model of business that has sustained them. However, they will need to continue to focus on change management in order to seek out needs of the business, reduce risks, creativity, and implementing change that favors the customer’s needs. The Target Company will need to make the necessary changes that will heighten the customers shopping experience. Their business change management business model needs to reflect if either or both incremental or second order change is best for them. It is in the best interest of the company that they gage and leverage customers feedback via in-store personal experiences, random surveys from direct customer communication, online feedback, and manager escalations in order to find out how they can use these tools as continuous improvement methods.

Marketing and sales department is responsible for making sure customers know about the business. This may include market research, advertising and sales promotions, the creation and development of a website (although it maintenance maybe undertaken by I.T support staff). The sales departments responsible for selling the items to the customer and keeping sales records. The areas of responsibility are Market Research, Promotional Activities and Sales. Market research aims to find out customers needs and views on new products and services also old products and service, Promotional Activities is because businesses need to promote their products and services otherwise customers would be aware that they exist, the range of available methods including advertising, sales promotion etc, sales, merchants are employed by companies making house hold products to visit supermarkets to persuade them to stock their brands.

By correctly managing your sales team you will boost profits and create a more profitable atmosphere. Developing the sales force is a major part of being a good manager. Development includes sales strategy, decisions, and structuring your team to best accomplish the sales objectives you have set. Directing the sales force requires attention to detail and being able to make the best of the situations. Sales is continuously changing and innovating.

This method is more systematic compared with others. In addition, it also makes the payment process more fast because the cashier just needs to scan for the bar code rather than type the price one by one. Furthermore, this can also reduce the mistakes that maybe done by the cashier when do calculating on the prices. The last suggestion is the owner of the store has to update their price regularly so that the prices of the products are not outdated. 6.4 PROMOTION As we know, J-mart uses the personal selling strategy in order to promote it products to their customers.

It is very important to be able to keep track of inventory to make sure items are being used and food costs are staying low. Having an inventory management system will help organize and track inventory status, variance, and valuation. The status of inventory is determined on the count of an item in storage. While this can be tracked physically, having a system is more efficient and lowers the risk of theft and misuse. Inventory can also be combined with a POS system, so when product is purchased it automatically tracks new inventory levels.

The price-matching policy has its negative effects but at the same time, it gives best buy to option to retrieve its sales among the new online competitors. As a CEO, I would keep the permanent price-matching because it’s one of the few reasons why customers would visit the store and buy the product they need for a reasonable price. Also the fact that price-matching might seem more convenient for the customers since there is no need to wait for the shipment of the product because not everyone can afford Amazon prime to get their products shipped soon enough. Another reason why I would continue the policy of price matching is that there are more benefits that the company can gain if they price match the showrooming products and at the same time place non-showrooming items with higher prices so that the company can gain back the sales they have lost as they purchase the products from the store. Customer service also plays a very important role when it comes to convincing customers to buy from the store because shopping is not always about getting the best price but also about the shopping experience.