The Move of Super Saver to the UK Food Retail Market

The Move of Super Saver to the UK Food Retail Market

A new low cost overseas retailer, ‘Super Savers’ is wishing to move

into the UK Food Retail market. One of the ranges they wish to stock

is blackcurrant squash. The company has two potential suppliers,

Ribeena and Tesco, and wishes to select one brand for the range of

outlets. The product manager would like to know:

1. If there is a significant difference between the two brands

2. What are the differences in terms of the sensory profile

3. Which attributes of the products most affect consumer acceptance

4. Which product consumers prefer

TASK:

As sensory analysts we are required to design and execute appropriate

tests to elicit this information and present our findings in the form

of full report to the product manager.

1.ABSTRACT

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In this report, a new low cost overseas retailer, ‘Super Savers’ is

wishing to move into the UK Retail Market. One of the ranges they

wish to stock is blackcurrant squash. The company has two potential

suppliers, Ribeena and Tesco, and wishes to select one brand for the

range of outlets.

Four tests had been chosen to undertake, which were the Triangle test,

the Just-Right test, the Descriptive Analysis test (taste, colour,

smell, and texture) and the 9-point hedonic test. For the achievement

of the above four tests, twenty panellists were selected.

The results obtained from this evaluation showed in general that there

was a significant difference between Ribeena and Tesco blackcurrant

squashes. The only case that the null hypothesis was rejected, that is

there was not any difference between the two products, was in the

attribute of smell tested in the sensory profile.

The methodology for each test took a sequence of experimental design,

null-hypothesis and test selection. In addition environmental

conditions, sample presentation and panel selection where considered

and the collection, analysis and interpretation of data derived the

most suitable product.

2. INTRODUCTION:

“Sensory evaluation is a scientific discipline used to evoke, measure,

analyse and interpret reactions to those characteristics of foods and

materials as they are perceived by the senses of sight, smell, taste

touch and hearing” (Institute of Food Technology, USA, 1981).

As sensory analysts, we were asked to give a sensory evaluation of the

two products - Ribeena and Tesco blackcurrant squashes – to the ‘Super

Savers’ overseas retailer. “For sensory analysis to be successful, it

is necessary for someone to take the responsibility to ensure the

tests are carried out in the correct and appropriate manner. This is

the role of the sensory analyst or the panel leader” (Lyon, Francombe,

Hasdell, Lawson, 1992, p.47).

3. AIMS OF THE PROJECT

· To find out if there is a significant difference between the two