Why can’t we be happy with the way we look? Many believe that the media is to blame. Unattainable ideals of beauty presented in the media are creating problems in society. The messages that media sends out to viewers are setting unrealistic standards for both men and women; this is causing emotional and physical problems for people. To help end this problem, advertisers and the fashion industry should make an effort to present models, a healthy weight, but parents should teach their children to criticize the media.
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The mass media over the years has had such a profound role in creating an image on how women should be viewed. From their appearance to what their duties are in everyday life, the media has made sure to depict unrealistic images of women. These images have caused not only the male public but women themselves to believe that they must attain a certain kind of body or occupation to fit into society. Women often feel obligated and pressured to comply to this praised image of perfection. The media negatively influences the way women are portrayed in modern society and culture.
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Effects of Media on Women’s Body Image In this age, media is more pervasive than ever, with people constantly processing some form of entertainment, advertisement or information. In each of these outlets there exists an idealized standard of beauty, statistically shown to effect the consumer’s reflection of themselves. The common portrayal of women’s bodies in the media has shown to have a negative impact on women and girls. As the audience sees these images, an expectation is made of what is normal. This norm does not correspond to the realistic average of the audience.
Works Cited "Making Media Work for Women." WomenAction 2000 Front Door. Web. 18 Mar. 2012. .