The Media and Environmental Awareness

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Recommended: Discuss in detail the evolution of media

Media is defined as the means of communication, such as radio and television, newspapers, and magazines, which reach or influence people widely. Over the last 50 years, media has transformed our everyday life to the point where we are aware of world events within minutes of their occurrence. Media has progressed to a point never observed before. World topics, such as the environment and global warming, have progressed in media coverage due to new technologies and public interest. Overall, there is more choice, freedom, speed and competition in all aspects of media today.

Media has definitely evolved throughout our history, beginning way back to the invention of language and the sharing of information. Then there was the invention of writing, such as ancient Egyptian hieroglyphics, where information could be passed from generation to generation. Other major inventions, such as the printing press invented by Johannes Gutenberg in 1440, revolutionized media. This has led to the easier publication of print to the masses and the faster spread of information. This spread of information transformed from books, to newspapers and articles which covered a wide range of subjects. Newer technological advances, such as the radio and telephone, led to even faster communications as word of mouth could be spread across countries and even continents. The invention of the television and satellites connected the world by delivering live footage and the spread of instantaneous news all over the world. Now, with the invention of the internet and high-tech mobile devices, information is literally available with a few key strokes or just a mouse click away. New apps, blogs, and vlogs have made the access to media fast and easy. This has evolved in...

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...ources we have today are almost endless. The idea of climate change has gone from a few magazine articles, to brief mentions on television networks, to front page news, to web articles, to detailed documentaries, and blogs and websites and other social media dedicated to climate change. The impact media can have on topics such as climate change is enormous. Public awareness relies on the media. The Medias increase of coverage on this topic, especially due to new technologies such as the internet, can have a profound impact. Already throughout history we have observed a country come together for one cause (Earth Day) and new laws and agencies created due to public environmental awareness. The progression of media has made access to information easier and faster than ever. Information is powerful and with its spread due to mass media, it can impact the whole world.

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