Violence on television is a concrete representation of class (or other) conflict in society”. Furthermore, according to McLuhan demonstrates that “the medium is the message. In other words, in terms of the transformation of media (message) our experience of ourselves and also our society, and its influence is ultimately much more important than the other content that is transmitted in its specific messages”. The determination of media structure in the topics of human mind, and emphases secretly in a wider sense popular culture as well. According to Hornby (1983) argues that the aim of media is not to inform us as well as possible, but in order to attract audience as much as possible.
The Media influence on society According to Noam Chomsky, “What lies behind us and before us are very small matters compare to what lies right to the face.” The issue of the media influence on society’s cultural structure has frequently been debated. The impact on the audience by the media influences the interpretations of social order. Also, the media goes hand in hand with American politics. The information provided by the media is controlled by business cooperates and their economic interest that is shared by political elites. The media is responsible for creating different classes with respect to appearance, color, economic status, religion, and with the help of politics, advertisement because of the media’s powerful influence on public perception, which directly or indirectly affects the consciousness of a human being.
In many ways, the media must be involved in ethnic and racial issues. The media is to provide the public with information useful to them. The media is on the public’s side. Racial stereotyping is a problem that is out in the public. Drugs, teen pregnancy, child abuse and rape are also problems that affect the people of the world everyday.
Many forms of “news”, sitcoms, and commercials we see today still perpetuate these false beliefs and it is our duty to be active in the re-civilization of our society, evoking an almost Don Quixote sense of mentality. Due to the power over the general public the media and its members have to control how we view the world, collectively the general public must take back control of their own identity and integrity.
They play a vital role in democracy, shaping citizens' understanding of social and political issues and functioning as gatekeepers through which issues, and events must be passed. By studying the media, and understanding the implications of mass communication, we are able to develop an understanding of how things work, how people become informed, and misinformed, and how the myths and ideologies that govern all of our lives are created and sustained. The media are an important part of our lives for many reasons. Primarily, they help to keep us informed about current affairs, both in the world at large and on the home front. The media are a central part of our lives.
They claimed that they were scared and felt they might have been attacked or even killed (88). This is a legitimate excuse in a white American society that perpetuates negative images of African Americans. Whites have come to believe that their life is in danger every time they’re confronted with a black person and that some how their life is worth more than a black person’s life. Their fear and their bias is a manifestation of a deep-rooted media bias that anything black is bad and anything white is pure and good. This media bias has also been illustrated in the Susan Smith cas... ... middle of paper ... ...image we have seen, read, heard and ultimately come to believe of Malcolm X which is far from the truth.
Mass media has the power to both create and destroy almost anything. The information mass media provides is interpreted differently by each individual, and how this information is utilized can create impactful results—both positive and negative. Information generated by mass media has and is affecting the development and effects of media, the economics, and the changes being made in society through social change by altering the consumer’s attitudes and behaviors, and their overall perception of society as a whole. Sure, the influence of the mass media can be indirect and difficult to monitor, measure, and understand at time; but, mass media is an important instrument to be used in continuous efforts to improve people 's quality of life. That is why the profound and vast influence of mass media and the role it has in modern democratic society needs to be taken into consideration, as each individual has become more reliable on consulting the media to satisfy their constant wants and
It creates a biased society in which we think only based on race. However, we can not blame stereotypes. The media is helping portraying these stereotypes, but the media is necessary in our society. People are easily influenced, but we can not help it, we are who we are and need to made snap judgments. Society uses stereotypes in a bigger way, which usually creates a negative impact, but we the people consist of the society; Society is based on our thoughts and intentions.
Seventh, in the country where diversity of race, ethnic, religion, and culture exist, false issues that offend each other sections need to be avoided, because it can lead to riot and killings and many other problems. To conclude, in the world where everything are quickly changed, mass media has an important role as a social agent, due to its great capability of influencing, mass media can bring change for the better if it functioned properly and cause various effects to the society. Even so, mass media still need to follow the rules which are set by its community in each country. However, even though mass media is capable of changing human's paradigm, in the end, it all comes back to each person, whether they agree to change or not.
Sociologists study mass media especially to see how it shapes people's values, beliefs, perceptions, and behavior. For example, mass media contributes to socialization, including gender socialization, as when movies implicitly teach young people that it is wrong for females to have many sexual partners. Mass media also affects social movements; for example, news coverage of these Dharnas in Pakistan really helping people to change their views about government and opposition parties . Another topic is the relation between media and social power. For example, if mass media powerfully influences beliefs and behavior, and it is controlled by relatively few individuals, those individuals have significant power even in democratic