The Media And Traditional Media

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The media can be defined as various types of outlets that influence and communicate information, current events, and entertainment. According to a Report on American Consumers, “By 2015, it is estimated that Americans will consume both traditional and digital media for over 1.7 trillion hours, an average of approximately 15 and a half hours per person per day.” Let’s assume that the average person is getting a recommended eight hours of sleep per night; that means Americans consume media 15.5 hours out of the 16 hours they are awake. If a person is consuming media for almost an entire day, it is necessary to reflect on what type of media a person is consuming. There are two main types of media, traditional and digital. An example of traditional media would be television, newspapers, and radio. Examples of digital media include computers or devices with Internet connection such as phones, tablets, and gaming devices. Traditional media is more influenced by corporations and news outlets such as ABC, CBS, NBC, CNN, or Fox News. Digital media is a mixture of information from corporations and individuals. Traditional media is much more accessible to most Americans and therefore is consumed more than digital media. At the same time most people who have access to digital media will consume both traditional and digital media. It’s important when consuming media to understand where the information is coming from and whether or not the information is biased. Many times when a person is referring to a bias the bias is political, such as liberals versus conservatives. Often political parties influence news outlets and can determine what information is or is not released to the public. An example of this would be of a study done in 2014 by th... ... middle of paper ... ...I try to limit my media consumption and do not own a television. Whenever someone posts or shares information that I do not agree with or feel is biased I ignore or block the source of information. I believe that even if I limit my consumption if there is something important going on in the world that I’m unaware of, someone I know will tell me about it. Once I’m made aware of the information I can do research on it if I choose to. It may not always be possible to depend on the media, but individuals have the opportunity to question and do research to form their own opinions. Consumers can use both traditional and digital forms of media to compare, contrast, and do research on any information or story they are questioning. There will always be different viewpoints or biases in the media. It is up to the consumer to decide if they wish to believe or support the bias.
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