The Marketing Strategy Of Pepsi

526 Words3 Pages
Marketing includes all the effort of the business to sell its product in the market. It is defined as ‘a management process involved in identifying, anticipating and satisfying consumer requirements profitably’. Although the broad function of marketing is to trade products, it can as well help in identifying specific objectives for a firm. However, they may change according to the firm’s needs. In order to accomplish these targets, businesses sketch a set of plans. This tactics is known as marketing strategy. One of the main aspects of marketing strategies is to make consumers aware of the product. Businesses cumulate diverse promotion methods to assist this. Pepsi co is one such company which uses various promotion methods to market its range of products. The following essay will consider pepsi as a product, the different marketing strategies that it uses to gain recognition and analyze which scheme is the most effective one. Pepsi is one of the world’s most beloved soft drink. It is a product of pepsi co, the brand that has other products like Gatorade, Lays, Mountain dew and many...

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