The Marketing Principles of Fruit Winder

The Marketing Principles of Fruit Winder

There are 5 main principles of marketing. They are

* Understanding customer needs.

* Co-ordinating functions to achieve marketing aims.

* Adopting a marketing approach.

* Effective customer communications.

* Constraints.

UNDERSTANDING CUSTOMER NEEDS – Kellogg’s need to identify and

understand the needs of both their existing customers, as well as any

new potential customers. They will need to adapt their marketing

approach to meet the need of these customers. If companies continually

review all aspects of their products, making sure they still meet the

requirements of the customers using the 4 P's, it will help to

increase the number of repeat purchases/orders. Repeat purchases and

orders go towards showing how successful the product is, and how

successfully it is meeting the expectations of the customers.

Based on this principle, we would carry out market research before

choosing the marketing strategy we would use. We would then use the

results from the market research to identify and understand the ways

in which I could improve the product in order for it to meet customer

expectations.

CO-ORDINATING FUNCTIONS TO ACHIEVE MARKETING AIMS – Kellogg’s will

need to make sure all the different functions within the organisation

work fine together, to help them achieve their marketing aims. Sole

traders will have to do the marketing for their products themselves,

along with all the other functions of the business, for example

finance production, purchasing etc.

Larger organisations will most likely have their own separate

marketing department that will take the whole...

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... for the company. Below is a list of different

requirements that customers have:

* High quality goods and services

* Low prices.

* Choice.

* Efficient and convenient distribution.

* Imaginatively presented, detailed information about the products.

* The latest technology.

It is often too expensive for companies to meet all of these needs,

which may require frequent changes in production methods and the

standard of service etc. All of these things will affect the company's

ability to maintain its productivity and ultimately its profitability.

I will have to strongly consider what the customers want in our

products, before we design our marketing plan. We will also have to

consider the fact that we may not be able to meet all of their

expectations due to factors such as cost and resources etc.