The Marketing Mix

706 Words2 Pages
bulb-icon

Recommended: Short note on logistics management

The Marketing Mix The marketing mix is about the four p's: Price, Place, Product and Promotion Place Looking at location and where a service is delivered (e.g. are search results delivered to the user's desktop, office, pigeonhole - or do they have to collect them I have chosen the place where I will be renting out and I have phoned up the Mullucks estate agency where they have confirmed with me that I can pay the rent monthly if that is how I chose to pay it, and I have. I will pay £1250 every month. The place I chose to set up as my café is a previous office block but I have been given permission to refurbish it but they will have to see the plans before I go ahead incase I do anything drastic. The place is down The Water House Water Lane so it is in the town center and because it has two floors I could place seating upstairs and have a take away service downstairs. It is necessary that I have my café in town because otherwise I would not get any business. I listed my competitors in my secondary research section and I know that I have to offer something more. After my café has picked up I will be adding a service of delivering the sandwiches to business because this way they save time and do not have to bother making arrangements to go out for lunch. Product This defines the characteristics of the product or service that meets the needs of the customer. I products I will be selling will be sandwiches/bagettes/coffee/crispes/soft drinks etc. The market I will be selling to is everyone, I will mainly aiming at people who work every day and need something for lunch because this is where I can make t... ... middle of paper ... ...mething for free and may also buy something else as well. To get people's attention to my café I will need a logo that will represent what my shop is. I either have the choice of plain, simple but genuine, and exactly what you see is what you get logo. Or I can have a more complex logo with what it represents on it. I have chosen I sandwich. From these two logos below I have chosen to use the simple one because this way if someone sees the circles or something similar they are reminded of the shop 'Sarnies.' This will make them think of the food and hopefully go the café. It is unlikely that there is going to be something that looks similar to the other logo. I have chosen the name 'Sarnies' because it is quite clear that it is a sandwich shop and also because I wanted a short name that people will remember easily.

Show More
Related

  • Examples Of Real Life Examples From Anthem

    1569 Words  | 4 Pages

    When you move into your own apartment you are an independant adult. (no need to rely on others)

    Read More

  • Tin Pan Alley: Artists' Contribution to World War II

    540 Words  | 2 Pages

    ...n Alley." Historic Districts Council. Historic Districts Council, 14 Nov 2008. Web. 24 Nov 2013. .

    Read More

  • Real Estate in Fishers, Indiana

    1080 Words  | 3 Pages

    ... There is a lot of useful information to be found about Fishers real estate, so use everything that you have available to you to make an informed decision.|With all of the resources that you have, you can make a wise decision when it comes to finding a new home.|If you gather all of the information you have available, it won't be difficult to make a final decision. Contact a Fishers real estate office today to learn more and get ready to move.|Once you have all of your information gathered, call a Fishers real estate office immediately to schedule an appointment.|After doing some thorough research, you will be ready to make a call to a Fishers real estate office and begin planning your move.

    Read More

  • Critter Sitters Case

    1565 Words  | 4 Pages

    One ethical issue is the idea to breach a contract reached upon by Warrens, which ends up leading her to other unforseen problems. Additionally, the idea of defaulting a mortgage is unethical. This is because, contracts are intended to last up to the end. However, despite the finite term of an rental contract, there may be instances that require the parties to sever the rental relationship. Depending on the circumstances, breaking a rental contract is usually unethical. However, a written rental agreement between the landlord and the tenant is not necessary if the lease will last less than a year. However, it is recommended that a written agreement be used for all transactions regarding the renting of property. Having the agreement in writing protects both the landlord and the tenant. Items to include in a written agreement are: the term of the agreement, the rent amount, day of month when rent shall be due, amount of security deposit, name and address of the manager, a list of who pays which utilities, and any other provisions decided between landlord and tenant. Altogether, it can be noted that if the landlord does not fulfill the rental agreement in anyway the tenant has the right to terminate the agreement. If the tenant wishes to continue the agreement and fulfill the landlord’s duties, the tenant has the right to deduct

    Read More

  • Analysis Of Rebecca Young's Decision To Buying A Condominium

    864 Words  | 2 Pages

    The decision of Young to rent the condominium will provide advantages in terms of security deposit and rental payments for previous months because she did not face a significant financial commitment to pay for it. If she wants to buy the condominium, large amount of down payment needed to be paid by her. Monthly sales broker fees, closing costs, condominium fees, deed-transfer taxes and property taxes should be taken into account in the cost of a condominium fees. The rental fee is more cheaper compared to the purchase of a condominium. Young also a very professional person in investment banking after completing her studies in master. Thus, if she expects to pay at a higher price in the future, this will change the ability to buy and ability to pay the mortgage nowadays. Young consider to rents because it gives her chances to make a distribution and expand its

    Read More

  • Free Narrative Essays - Getting Out

    880 Words  | 2 Pages

    a money order for the first month's rent, rip up the old deposit check, and

    Read More

  • The Decision to Purchase a Car

    831 Words  | 2 Pages

    Leasing may also be a better option if you don’t have very much cash saved for a down payment. Usually a leaser requires a “drive off” o...

    Read More

  • Research Paper On Katrina Gilbert

    820 Words  | 2 Pages

    earns is towards all the bills she has to pay. There is a social and economic support from her landlord, he

    Read More

  • The Symbolism In 'A Bowl Of Soup' By Eric Lane

    948 Words  | 2 Pages

    (Lane 119). In that, on

    Read More

  • Irony of The Setting in The Lottery by Shirley Jackson

    1111 Words  | 3 Pages

    near the town square. This is also key in that the town square is the location

    Read More

  • Personal Budget

    965 Words  | 2 Pages

    In this financial situation, I live alone in a studio apartment in a complex called South Gate Towers. For this apartment, rent is $1,120 per month (Baton rouge luxury apartments, 2014), which includes the apartment, electricity, water, heating and air, and Wi-Fi. The apartment was chosen because it has enough space for me on my own and is pet friendly to accommodate the one cat that I own in this scenario. I do not own a car in this scenario because the apartment complex I have chosen to live in has gyms and shopping centers in the complex itself. To save on gas prices, I take the bus to work in the morning, home in the eveni...

    Read More

  • Haunted

    889 Words  | 2 Pages

    side of the staircase that led to the second floor. Off to the right of the

    Read More

  • Swot Analysis Of A Cafe

    1015 Words  | 3 Pages

    The name of my café is star bean cafe. Every year approximate 50,000 to 80,000 student and 10, 0,000 visitor are entered in New Zealand so that my main goal are those students and as well as local people and commercial people.

    Read More

  • Hostel Case Study

    1331 Words  | 3 Pages

    hundreds of double or triple rooms and is usually located besides the school premises. It is the

    Read More

  • Essay On Marketing Mix

    906 Words  | 2 Pages

    In all reality, all businesses will, in some way shape or form, complete all of the marketing activities, even if completing these activities is not their main goal. (Dlabay 2006.) These marketing activities are product, place, price, and promotion. A business tool called that marketing mix takes all of these activities and puts them together in a way that can be used to help improve a business’s marketing strategy. Product is what the company is selling; Place is where the consumer will obtain this product; Price is what the consumer will pay for the product; Promotion is any type of communication that is intended to remind, inform, or persuade. (Dlabay 2006.) The marketing mix and the four P’s describe very well what business marketing is all about.

    Read More

More about The Marketing Mix

Open Document