Narcissism and Social Networking Web Sites

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For my paper I chose to study Buffardi and Campbell’s study on narcissim and the correlation the two have one another their study was published in Personality and Social Psychology Bulletin, and it was titled “Narcissism and Social Networking Web Sites.,” written by Laura E. Buffardi and W. Keith Campbell. In the study, Buffardi and Campbell introduce research that examines how narcissism is externalized on a social networking Web site like Facebook (1303). Facebook, the social networking website that was used in this study gives people the opportunity to create an online persona through their own personal Web page. This persona that a user creates is an area that is embedded with things such as pictures and personal interests as well as an opportunity to reflect one’s life for the world to see. Buffardi and Campbell mention that, a person’s Web page contains information that relates to one-self, embedded links to other members pages, and the added ability to interact with other members from all over the world (1303). The reason Facebook was chosen was for its popularity among the masses and the fact that structurally it was the most consistent across the board.
The study that was conducted by Laura E. Buffardi and W. Keith Campbell was based on a total number of 129 undergraduate students who gave permission to save their Facebook pages to be used in the present research, and another 128 undergraduate students who were the raters or observers in this investigation (1306). The participants were then asked to display their Facebook profile page and the information was also saved by the experimenter. Participants were then also asked to display the Web page linked to the profile page “View Photos of Me.” The link displays tw...

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... a quarter. The human condition cannot be based on such things, granted I do believe that in a way this experiment did open an avenue for discussion in possibly looking at other characteristics that could help diagnose something like narcissism or other mental conditions. What I find most interesting about this experiment is more-so in the fact of me critiquing it because regardless of what Buffardi and Campbell’s results “may” have shown I’m still in some form or fashion biased based on my own personal beliefs anyhow. So really in the end the question I pose is would I be a narcissist for disagreeing with the results or would I truly be one for agreeing with it.

Works Cited

Laura E. Buffardi and W. Keith Campbell
Pers Soc Psychol Bull 2008 34: 1303 originally published online 3 July 2008
http://visual.ly/how-many-people-use-facebook-2013-update-3-october-2013

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