The Roaring Twenties Advertising Analysis

The Roaring Twenties are remembered to be such a unique decade in American History. A time of celebration, and fun after a horrible event – World War I. Normally, when a country goes into war the government and citizens fall into doing everything possible in order to help improve the economy and get out of war debt. It is the worst time in history for the economy and the process to be stable is really difficult. But, this was not the case for the 1920’s; the stereotypes did not apply this time. Yes, many things were done to recover, but it was easier than ever. People were never really worried about the sources of money. Instead, parties, drinks, jazz music, and fun were a big issue to the society of consumers. Although this era had a lot of

Sponsorship was a huge thing during this time; the advertisement was presented before or after something was going to be announced. This industry perfectly fitted with mass culture industries like the radio and Hollywood cinema, where it was most commonly seen or heard. It was the head start of competition through marketplaces. They used methods to convince Americans that the products were really needed. Advertisers “were no longer responding to demands; they were creating demand.” Everything was done to have amazing sales from the specific product. Some products had greater success than others, but in the end they all contributed to the improvement of the economic

Half the nation’s population still lived in rural areas where they depended on agriculture in order to survive. The Roaring Twenties and its technology “were unkind to America’s farmers.” The end of World War I was a time of prosperity for farmers. Since the production of agriculture was disrupted by the war, there was an “enormous demand and high prices for farm products throughout the world.” But after the war, and after the many inventions and mass production, the induction of many impacts into American farms came along with it. As the introduction of machinery increased productivity and processed farm lands with less amount of time, the demand for manual laborers was decreasing making it bad for the rural areas economy. Also, the demand for food was steady and the food prices and profits dropped. It was difficult for a small farmer to continue with its farm because the machinery needed, like tractors, was costly, and since there was not really good revenue from it, they did not have the capital to afford the machinery. It is said that, “the Great Depression for rural areas began not in 1929, but in the 1920.” This depression for farmlands continued for an entire generation. It was the contrast of the roaring in America’s cities during the