The KaZAM Balance Bicycles

Introduction

Growing up, there is one big milestone that you will never forget, and that is riding a bicycle. As a kid, it builds confidence, coordination, and gives you a sense of accomplishment. The typical way of teaching a child to ride a bicycle is the old-fashioned training wheel method, but the flaws that come with this method is the lack of proper steering and a false sense of confidence. Once the training wheels are removed, it is still high speculation as to whether the child can ride the bike or not.

Rather than having peddles on the bicycle, KaZAM decided to put in a footrest which allows children to develop their balance before using the pedals. For the most part, it is the balance, not the peddling, that cause problems for children when riding a bicycle. After self-pedaling, children can put their feet on the footrest and coast along for the ride. The “balance first, pedal next” idea, makes the transition from KaZAM to a regular bicycle smooth. KaZAM bicycles have received many awards in Parents and Parenting Magazines and has also appeared on ‘The Today’s Show’.

Executive Summary

KaZAM bicycles is a established bicycle company that offers a new and improved way of learning how to ride a bicycle. It is a fun and safe alternate to the typical training wheels idea. KaZAM is also an industry leader in Consumer Product Safety, which is even more reassuring when it comes to the safety of children. Based out of Virginia Beach, VA, KaZAM bursted on the scene when it was presented on the show ‘Shark Tank’. The primary market for KaZAM is children ages 3 to 6, but the child’s weight should not exceed 75 pounds. The secondary market would be the parents, due to the fact that children that young could not afford the bike. ...

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...tion Strategy

One of our advertisements we will be aiming for is mass-media mainly in television commercials; especially those channels for children's television shows to grab our target market. We will also make sure that you can find KaZAM everywhere online from our official website with tons of information and products, or even being able to reach us on social networks as well such as Facebook to reach out to parents. We will also try to use magazine ads for the distributors we are aiming to work with. Another form of promotional effort we will try to use is event marketing. We would like to try to go to Toy Stores and local Malls to share information about the KaZAM Balance Bike and even have a sample bike there for kids to try out right then and there. We will also have a demonstration video being played to show the steps on how the Balance Bike actually works.