The Issues Of Sexism And Gender Inequality

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The issues of sexism and gender inequality have always been present since the beginning of human existence. Throughout history, society has discriminated against women and created the preconceived notion that men are superior to women. In regards to American society, women have always been portrayed as the caretakers of the family, the ones who cooked, cleaned, and had an overall gentle and nourishing nature. Men were seen as the main breadwinner of the family, the one who worked a 50 plus hour week at a laborious blue collar job or white collar career in a suit. They were to be tough, independent, and not show their feelings by crying. With the start of the 20th century came the rise of consumerism. Innovating technology brought new products and goods in which were being mass produced and for a lower price. Companies advertised their products everywhere, such as on billboards, television, newspaper, magazines, and the radio. Most of these mid-1900s advertisements were filled with sexism, racism, and other stereotypes, whether purposely or not, to attract the common viewer to buy the product. A Battleship board game advertisement from the 1950’s is a perfect case in point for this. Although the advertisement has very few words in it, it speaks a whole lot with the illustrations and symbolism. It depicts a father and son playing the Battleship board game having fun, while a mother and daughter are in the background washing dishes. I believe that this advertisement is problematic due to the sexist overtone, unclear message, and negative portrayal of gender roles. This 1950’s advertisement is surely to be seen as very offensive in today’s society. To begin with, this advertisement is derogatory due to its sexist implications. Li... ... middle of paper ... ...dvertisement from the 1950’s, it is quite clear that it is very problematic due to its multiple implications of sexism, it’s unclear message for advertising, and its promotion of unequal gender roles. Although these discriminatory ideas were seen as the social norm at that time, it still wasn’t morally ethical and proper for the creator to illustrate it in the advertisement, as it gave no real meaning for it. It was for sexist material in the media like this, in which promoted the fight for equal rights, and the second-wave feminist movement. Looking back, we have come a long way from the sexist 20th century, making tons of progress for equality. There is still much more room for improvement, such as the gender pays gap and women’s educational rights being oppressed in foreign countries. With great willpower and courageous attitudes we can and will overcome this.

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