AseptoRay is an eco-friendly business that has created a modernized product, a product that is well overdue, and should already be in full operation in the U.S. This Israeli based business understands how important it is to take care of the environment, and they have set out to play an influential role in our planet’s everlasting environmental movement.
For decades, the United States of America has been involved in protecting our planet from pollution and hazardous materials. Although the involvement wasn’t always taken seriously, and was often interfered with, the urgent matter eventually began receiving the awareness it deserved (cnn.com). Over time, as more and more signs of planetary harm had surfaced, and were being noticed, the involvement became more of a priority. Government groups were created and the general public began working together by implementing preventative habits in their everyday lives – such as recycling, using less water, and properly disposing of all types of garbage. The Earth-preservation movement was underway.
This environmental movement spread quickly, as did the coined expression, “Going Green.” According to all-recycling-facts.com, going green means to live life, as an individual as well as a community, in a way that is friendly to the natural environment and is sustainable for the earth. It means contributing towards maintaining the natural ecological balance in the environment, and preserving the planet and its natural systems and resources. It also means taking steps, whether big or small, to minimize the harm you do to the environment as a result of inhabiting this planet. In practice, going green means adopting five basic principles in your daily life; among these five principles is energy...
... middle of paper ...
...s the old, expensive method to pasteurize liquids. In my opinion, this isn’t much competition at all.
5. Draft an outline of objectives for upcoming years. Potential customers are interested in, not only seeing what you can do for them, but are also interested in knowing your plans for growth. This gives reassurance to clientele that you will be available in the event they need you. The goal is to install AseptoRay’s green, pasteurizing technology for 2 customers per month for the first 2 years. There will also be a negotiation to place a small advertisement on all juice containers. Ie. Pasteurized by AseptoRay’s green technology!!
With this sound marketing strategy, in addition to a thorough and interesting video presentation, and sharp, knowledgeable company representation, AseptoRay will successfully make its way into the United States business market.
“The modern form of the word environment comes from an older word that we hardly use anymore: environ, to surround, to form a ring around, to encircle” (Stoll 3). The meaning of the word environment did not become a major factor in the lives of humanity until 1945. The tragic events that led to the end of World War II sparked a chief movement in history: American Environmentalism. Global decision-making changed as well as human unity due to the mere purpose that fate of all people and the environment became intertwined (Stoll 1). I will further discuss the dramatic attempts made by some Americans to bring the importance of preserving our environment to the surface to show if and how we have evolved.
In 1989, seventy five percent of Americans identified themselves as environmentalists, and the number has continued to grow since then (Walls 1). Environmentalism is now the most popular social movement in the United States, with over five million American families donating regularly to environmental organizations (Walls 1). Environmentalists today focus on what kind of world they hope to see in the future, and largely deal with limiting pollution and changing consumption rates (Kent 1 and 9). Modern environmentalists also have much different issues than those Carson’s America faced. With climate change becoming more threatening each year, protection of the natural world is needed more than ever. Pollution has caused the warmest decade in history, the deterioration of the ozone layer, and species extinction in extreme numbers (Hunter 2). It not only threatens nature, but also human populations, who already suffer from lack of clean water and poisoning from toxic chemicals (Hunter 16). Unlike environmental actions in the 1960’s, which were mostly focused on protection, a massive increase in pollution has caused efforts to be focused on environmental restoration (Hunter 16). Like in the time of Silent Spring, environmentalists are not only concerned with one country. Protecting the environment remains a global issue, and every nation is threatened by the
GREEN TECHNOLOGY - As a consumer, buying an electronic product that are more energy-efficient and less harmful to the environment will encourage manufacturers to produce a product that are safe to our environment. Energy-efficient and safe technology products called Green Technology has been around for a while now. Computers and other electronics are made out of recycled materials that are safe to our environment. If consumers are to buy more of these products, companies will be encouraged to produce green technologies.
“Earth First! is a verb, not a noun.” (Earth First! Journal.org/Direct Action). Founded in 1979, the Earth First! movement began in response to the increasingly corporate environmental community. The founders believed environmental activists were selling out rather than working to protect the environment. Frustrated by the direction of the environmental movement, they decided it was time to take aggressive action to defend Mother Earth. Their slogan became “No Compromise in the Defense of Mother Earth!” Supporters are composed of small groups that take it upon themselves to become familiar with the ecology of the area and the most immediate and serious threats to it by using litigation, education and civil disobedience (Earth First! Journal.org/About Earth First!). There is a broad diversity of groups ranging from forest defenders, fracking, wetlands activism, animal rights and agricultural activism but all agree on the need to take action. With views tied to deep ecology, supporters believe that all living organisms are valuable and that all forms of life are vitally connected. The life of the earth comes first and these beliefs are put into action by drawing public attention to the crises facing the natural world and succeeding in cases where other environmental groups have given up. Earth Firsters also believe the current technological system is unethical because it permits humans to prosper while other species become extinct. To save all species, humans must give up their technological luxuries ("If a Tree Falls in the Forest, They Hear It". New York Times News Archives, 04 November 1990. http://www.nytimes.com/1990/11/04/magazine/if-a-tree-falls-in-the-forest-they-hear-it.html?pagewanted=all&src=pm). New ideas, strategies an...
The old Native American proverb that states, “We do not inherit the land from our ancestors; we borrow it from our children” really makes me think about my lifestyle and how it is benefiting the Earth. Being sustainable not only means to take care of the planet for my generation but also for future generations. It is my job to care for the planet as best as I can and to help pass on these good habits to my children. The best ways that I can help my environment are composting uneaten food and old vegetables, donating or reusing old clothes, and recycling plastic and paper products.
In scientific terms, Earth is considered many things; it harbours life, it’s the third planet away from the sun, it’s mostly made up of water, however amongst all it is home. Like any valued possession people must treat the Earth with the care and respect the planet deserves with cleanliness and preservation. Unfortunately due to the disbelief of cleanliness and lack of care, Earth is experiencing issues that happen when it’s nature isn’t preserved including climate changes and global warming. Climate change and global warming is not a myth and not enough is being done to preserve the Earth’s natural resources.
Marketing is not just about selling and advertising products and services. In general, marketing is associated with identifying the particular wants and needs of a target market of customers, and then working to satisfy those customers better than the competition. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution or place (Bethel, 2007). Understanding ways to identify the target market is crucial in developing market strategy. This paper is intended to define target marketing and examine a market analysis of Stacy's Pita Chip Company.
Perform critical review of the results. Describe success of the marketing decisions and techniques. Synthesize a list of recommendations for marketing and management specialists employed by hi-tech startups in the manufacturing field.
In conclusion, going green in the workplace is catchy new trend. Choosing to go verdant can be a grueling task and one that is confronted with some unique pros and cons. Although making green choices come at a slightly higher price, the rewards that are earned more than cover these costs. When a company chooses wisely going green can not only help the environment, and reduce the carbon foot-print the company makes but it can also prove to be a very smart business decision that can be financially gratifying.
Important companies like Shell, DuPont, BP has been reorganised to generate profits from this green market of goods and services. In this sense, it may sound altruistic, "the sustainability", the logic of profitability and competition is what will determine the ability of companies of the future to meet the changing needs of consumers.
Green technology is the technology whose main aim is reduce the impact of human activities on the environment. In other words the target of green technology is to consume less natural resources, reduce the emission, produce goods with energy efficiency, take care of health and safety issues and reuse and recycle the goods after their usage.
Marketing Strategies of an Ice Cream Firm Introduction As the Marketing Manager of this ice cream firm, CALMOR, I have. written this report detailing the marketing strategy for the launching. and selling of a new ice cream containing liqueur, as the ice cream liqueur should contain at least 6% alcohol, there are restrictions as. where it can be sold. With a budget of £5 million, I have also. detailed where this budget is to be allocated.
By showing the world the severity of our need for conservation, we will be able to save the earth and get the most out of our resources. We need to fix this problem before it becomes uncontrollable to the point of having no resources to supply our needs. By reducing our consumption of resources, we will be able to become closer to fixing the problem of global warming, high gasoline prices and pesticide filled meats. The outcome of respecting our world and “going green” will better how we live our lives, our communities and the environment. The concept of “going green” is a necessity for the future because “our children deserve cities as beautiful as they are.
Many people assume that the environment is not in danger. They believe that as technology advances, we do not need to worry about renewing natural resources, recycling, and finding new ways to produce energy. They state that one person in the world does not make a large difference. In reality, each individual's contribution greatly affects our environment. Our natural resources are slowly disappearing, and we must work together to save them and the Earth from ruin.
The Green movement began in the Western World during the 1970’s around the time of the Vietnam War. The green movement is a social movement regarding concerns for environmental conservation and improvements to the current health of the environment. The Green movement also promotes the conservation, restoration, and the overall improvement of our environment. Many people disagree with the green movement and its values because they don’t see the immediate benefits from them. However, supporting the green movement by recycling, researching alternative energy sources, and mandating eco-friendly laws will lead to a better, greener, country.