The Iphone 6s And Iphone 6

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Apple on Wednesday debuted its newest smartphones, the iPhone 6S and iPhone 6S Plus, giving the devices a new pressure-sensitive display, zippier processor and more powerful camera. "What we have to show you today is really awesome," CEO Tim Cook said during Apple 's presentation at the Bill Graham Auditorium in downtown San Francisco. "While they may look familiar, we have changed everything about these new iPhones." This year 's iPhone is Apple 's off "S" year. That means Apple keeps the basic design of the device the same but adds other features to attract buyers, like the Siri digital voice assistant in the iPhone 4S and the TouchID fingerprint reader in the iPhone 5S. The iPhone has become more vital than ever to the company 's financial results following the introduction of Apple 's bigger-screen smartphones a year ago. It has made up more than two-thirds of sales in the past several quarters since Apple released the iPhone 6 and iPhone 6 Plus in September 2014. Typically, the iPhone accounts for closer to 50 percent of Apple 's revenue. That means keeping customers interested in the iPhone is critical for Apple to remain a major tech leader. A marquee feature for this year 's iPhone 6S was expected to be the Force Touch technology used in the Apple Watch, a pressure-sensitive display that responds to various types of touches. The company instead unveiled 3D Touch, a feature that appears to have the same capabilities. For instance, it will enable a user to peek in an email by pressing down on the subject head. Enlarge Image Using 3D Touch, users of the new iPhones can perform different actions based on the amount of pressure applied with a tap. James Martin/CNET In another notable change, Siri can be activated via voice... ... middle of paper ... ...ready to upgrade," she said. "As much as the new products are important, the price of the older products is important." However, worries have emerged that demand could be slowing down for Apple 's biggest moneymaker. The smartphone market overall isn 't growing as fast it once did. Shipments worldwide should rise only about 10 percent this year, according to IDC, well below the 28 percent increase in 2014, with China shouldering much of the responsibility for that slowdown. The smartphone market there has been maturing, and the country 's stock market has been in turmoil amid concerns about an economic slowdown. Cook, in a rare move, last month emailed CNBC host Jim Cramer to say that despite concerns in the Chinese stock market, Apple has "continued to experience strong growth for our business in China through July and August." See all of today 's Apple news.

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