The iPhone 5s is currently one of the best smart phones in the market and the flagship phone for Apple, Inc. The iPhone 5s, which is a successor of the iPhone 5 was released in September 2014. The iPhone 5s still has several identical features with its predecessor the iPhone 5 such as body dimensions and display size, but offer its users features that are considered revolutionary. Some of the obvious improvements brought about by the iPhone 5s is the upgrading of the iSight camera to a larger f2.2 aperture and a larger image sensor. These upgrades are supported with advanced imagery processing software which is geared to enhance the ability of the phone to capture and produce quality videos and pictures (Baldwin, 2013).
The two distinct features which have made the 5s to standout in the crowded smart phone market are the iTouch and A7 64 bit microprocessor. The iTouch is a finger print sensor that allows user to secure their phone by enabling them to lock or unlock their phone without using a password. The A7 64 bit microprocessor is the first ever 64 bit microprocessor to be used in a smart phone. The microprocessor also comes with a dedicated M7 motion processor, which processes all motion data without requiring the assistance of the main processor. The iPhone 5s has a wide variety of uses including making calls, sending text messages, making video calls, taking photographs and videos, listening to music, watching videos, writing and sending emails, playing video games, mobile money transactions, monitoring financial expenditure, taking notes, and monitoring their health among other various tasks (Williams, 2013).
The iPhone 5s is a high end smart phone and was designed to target the high end buyers of premium products. Its ...
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...ty stage (O'Toole, 2014).
Conclusion
Summary
The iPhone 5s is a well-designed phone with the capability of satisfying the need of smartphone users. Even though, the phone has had a remarkable markets performance in the recent past it has reached its sales peak. Increased competition especially from more advanced phones such as the recently launched Samsung S5 outpaces it in the market. This means it is time for Apple to remove it from the market release a new product in order to retain its position as a leader in the global smart phone business.
Recommendations
Apple should focus on developing products with systems that can be used or integrated in all networks all over the globe. This will enable Apple to gain markets share that it has been losing to companies such Samsung.
is a fierce competitor in many industries, they should not lose sight of some of their biggest competition; including Google, Samsung, Lenovo, Sony and many more. As these companies explore the advancement of the same technology that Apple is now using, Apple will need to continuously expand their own innovative capabilities in each of the industry they currently dominate.
This segment can either put Apple on the edge of advantage or decrease the company’s capabilities. Over the years, Apple has proven to be a giant in this field because of its innovative products and services. Apple always takes the led while its competitors follow suit, although this also poses to be challenge for the company, it took Google less than one year to replicate ApplePay, Google called it AndroidPay it has the same capacity to function just exactly like ApplePay. This shows that Apple’s products and services could be copied thereby reducing the uniqueness of the products. Because the short lifecycle of technology, Apple needs to keep upgrading its products and services to stay on the top of the game. “Because the industries in which
According to Forbes.com Apple recorded US$18 billion in profit from this quarter’s sales of US$74.6 billion. A major chunk of this profit came from Apple iphone sales from international markets. It sold 74.5 million iphones and saw a 70% rise in China sales. But how sustainable this growth would be is a question that looms large in front of tech giant like Apple. Though it has tried to innovate its products according to the changing generations but how far can it keep on doing the same. We will further analyze the Smartphone industry by applying porter’s five forces.
Some experts in smartphones said iPhone are being less and less creative on designing the new phones, and no special features either. It have blamed on Steve Jobs passed away. If Apple need to keep its market leadership, it must have some change on both the hardware and software. First, there should be some breakthrough on their devices, the outlook of iPhone should imitate the market flow. For example, the screen of the iPhone should be bigger (even now iPhone 6/6s have bigger screen) and be ‘headphone-friendly’, other brand’s headphone can never be used on the iPhone, this is feature should be improve to let the customers feel new iPhone are much user-friendly than before to increase the sales and to keep its market share in a high
Many people get excited when a new iPhone is about to be released. In addition, there are many customers who camp outside either the Apple store or their phone company store for days, just to get a hold of one. One thing many don’t realize is that its literally the same phone as previous ones. Thousands of people seriously think they’re paying for a new phone with better adjustments than the previous iPhone, instead of paying for a newly developed phone with a stronger iOS system and better features, not just little simple improvements. They end up paying for a phone that’s similar to the previous one.
Screen size and quality plays a big part when it comes to deciding on which phone a potential consumer will buy. Currently Apple carries three phones the iPhone 5 the iPhone 5C and the iPhone 5S; they all have the standard screen size of a 4-inch LCD display. Samsung currently has two phones on the market, The Galaxy S3 and the Galaxy S4. The Galaxy S3 screen is 4.8-inches and the Galaxy S4 screen is 5-inches. The galaxy screens are noticeable bigger. Even though some people find that a bigger screen is beneficial others find it extraordinary large screen to be a hassle, especially whe...
The principal conclusions of this report show that the iPhone is a successful product that combines interesting features: iPod, internet browser and mobile phone, which satisfy the customer’s needs moreover it is also exceeding their expectations thanks to its fashionable design. However the UK current mobile market is very competitive, so Apple will have to deal with tough competition against established mobile phone manufacturers. The report finally comes up with some recommendations that can help improving Apple’s performance and the marketing environment for the iPhone, these are mainly:
With all the hype surrounding the iPod post its introduction into the electronics market, it should be of no surprise that iPod’s unmatched demand for such distinct music management tool would lead Apple to add iPod’s features to the most sold electronic device to date: the cell phone. Thus, you get a hybrid called the iPhone. This highly anticipated electronic trend setter without fault had numbers of people waiting in line at the Apple store in New York; iPod fans want to be among the first to explore some of the most innovative phone features to date. Among those features you will find a 3.5 inch touch screen (the largest of all smart phones), Wi-Fi connectivity, the most usage time of all smart phones, i.e. talk time, internet use, or video playback, and many more impressive characteristics. The iPhone has, thereby, revolutionized the cell phone industry to become a potential best designed and most admired phone of the decade.
is yet to reach its maximum potential. Truly a unique entity in its accomplishments and organization, apple through the conviction and leadership of Steve Jobs its founder and then CEO; have pioneered the revolution of mobile technology. When it comes to strength, apple Inc, has a great marketing team with great marketing and advertisement capabilities, strong brand awareness, a strong and extensive distribution channel, and most of all a vertical integration and the most obvious which is customer loyalty. With the acquisition of valuable companies such as Beats, WhatsApp, mobile payment systems with the IPhone 6, wearable gadgets like the IWatch, apple uses these opportunities to satisfy its loyal
Technology has become a huge part of everyday life, and people seem to have one great debate and are fighting over which is the best phone, iPhone or Android. The Apple iPhone is a cellular smartphone that was created and is maintained by Apple Inc. Android is another type of smartphone that is accessible to consumers, but the operating system is powered by Google and many different companies produce Android devices. The different operating systems and interfaces have created a long and carried out debate to which was superior. iPhone is the better phone and there are many reasons as to why it is superior to its rival, Android. The iPhone’s sleek and beautiful design has users’ hands fondling the device and never putting it down. The operating system is very distinct, but is straightforward with its functionality. People who purchase the iPhone believe that they have received their money’s worth and more when owning and iPhone. The iPhone is better than Android when compared because of the beautiful design and attractive display, the operating system and its functionality, and the device’s personal worth is definitely worth the money spent to own one.
...er what and that’s what they want from us. They keep on releasing the new iPhone even thought most people have the 5, Apple still get sold out of the new iPhone, they don’t care who buy it or what your going to use it for they just want your money. Things like iPhone, iPad, ipod or the new Samsung phone what they like is it’s not a targeted audience. Anyone can buy the iPhone a ten year old all the way up to a 65 year old, so literally any one can buy it so if you look at the ads they us it’s not as detailed or work put in to it say something like Soccer ball commercial, because in the Soccer ball commercial they have to show a famous person using the ball and playing with it. In the iPhone Commercial they just have to show it and people will go crazy, and it wont cost nearly as much as the Soccer ball commercial that’s why new tech products
Soon everyone was coming out with camera phones but it was small potatoes compared to Steve Jobs’ iPhone. Coming out in 2007 the iPhone completely revolutionize the camera phone, “the original iPhone, based on the P2 device of the Project Experience Purple team, had a 3.5-inch LCD screen at 320x480 and 163 ppi, a quad-band 2G EDGE data radio, 802.11b.g Wi-Fi, Bluetooth 2.0 EDR, and a 2 megapixel figure
If you don 't have an iPhone, drop everything you are doing and run to the store because you are missing out, on the most innovative phone of this generation. The iPhone is the best selling smartphone, around the world and it is very user friendly. I’m going to tell you why, first of all this is the only smartphone starting from the iPhone 4 to the present iPhone with a built in feature that gives you the ability to video call. In fact, this phone is a must in your life is because when you purchase an iPhone or any Apple product, you can buy Apple care which is coverage for your phone. Not to mention the amazing features the phone has like group chat, time-lapse, slo-mo,pano, in the camera, the find my iPhone app, front camera, Touch ID, etc.…
The very first iPhone was announced by the founder of Apple, Steve Jobs, in 2007. His vision was to reinvent the phone. iPhones have revolutionized smartphones and have shaped the cell phone industry into what it is today. On January 9, 2007, Steve Jobs put together an incredible keynote presentation. He stated that he would be “introducing a wide-screen ipod with touch controls, a revolutionary mobile phone, and a breakthrough Internet device” (Ritchie, 2015). The audience assumed that this meant that Mr. Jobs would be launching three separate devices. However, it was only one device, the iPhone. Within the past 7 years, Apple has been able to tweak its iPhones by incorporating major redesigns. These redesigns use combinations
In today’s world the vast majority of the population owns a cell phone. Cell phones are a huge part of people’s everyday lives. Since the 1940’s when mobile phones became available for automobiles, phone companies have made huge strides in making mobile phones more efficient, much smaller, and more available for anyone to use. There was a time where only people of wealth had these types of mobile phones. Now people from all social classes own a cell phone. They are extremely convenient and have the ability to do just about anything you can think of. There is an “app” for everything. You can make phone calls, text message, surf the web, pay your bills, read books, catch up on social media, and even listen to you music all from one small handheld device. Cell phones play a huge role in today’s economy. Businesses such as AT&T, Verizon, and Sprint have become huge public corporations with large stakes in the stock market. Between these companies among several other phone companies they have created millions of jobs and opportunities. Cell phone companies have now created what are known as “smart phones”. These phones are typically slim and sleek and have countless versatile abilities. However, cell phones have not always been so “smart” or small for that matter.