The Invention And Evolution Of The Internet: Yahoo ! Case Study

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Introduction The invention and evolution of the internet as a fast means of communication that can be done across the globe in a matter of seconds, and the world wide web and its applications where companies can showcase their products and services on their own website or on social media has revolutionized how companies are handling business today (Laudon & Laudon, 2009). Yahoo! Yahoo!, Inc. is an international technological company that offers online technological services for instance a search engine that bring you rich results, online properties (Yahoo! Properties) and personal communication tools on the web and also over mobile devices to hundreds of millions of users across the globe (Reuters website, 2014). Yahoo! Reaches over 45 languages in …show more content…

Properties fall into three categories; Search and Market places, Media and, Communication and Communities (Forbes magazine, 2014). Search and Marketplaces. Yahoo! Local and Yahoo! Search are freely available to users, are usually the starting points for users to access, navigate the web, and discover content. These Yahoo! services are designed to answer Yahoo! users’ information needs on search results pages that bring rich search results organized and ranked on relevance to search query. Sponsored search results are a subset of the full results that provide links to the websites of the paying advertisers. Yahoo! develops and launches features like search direct around their search results. Others of these features include contextual search results, related topics suggestions and site filters. Yahoo! offers their experiences and applications across different types of connected devices that may include PCs, tablets and mobile phones. Yahoo! local mostly offers local news(local news are given higher priority first) and also news of events happening elsewhere, business listings and related content such as user reviews and recommendations, deals and events all supported by Yahoo! Maps (Yahoo! Inc website

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