The Innovation of Google

Innovation has been around for many years in different environments, for example the invention of the telephone or the first TV set. Innovation is an important area of study for many business leaders today. Business leaders are able to use innovation to be competitive. Innovation needs to be constantly monitored and researched in order for any business to remain competitive. “The trouble is that innovation involves a moving target-not only is there competition amongst players in the game but also the overall context in which the game is played out keeps shifting”, (Tidd & Bessant, 2009) Organisations should need have a suitable strategic innovation plan in place to remain competitive. According to Freeman and Soete, 1997 innovation is “the first commercial application or production of a new process or product”, (Smith, 2006) Innovation can be closely identified as the invention of a new product. However this is not the only type of innovation. There are others which include: Radical, Incremental, Process and systems innovation.

Innovation can be a process that has been redesigned to improve performance on a good or a service. This is known as incremental innovation. “Incremental innovation is general understood to exploit existing forms or technologies”,(Harvard business school press,2003)Intel`s Pentium processors over recent years are a good example of incremental innovation. Organisations use research and development laboratories to create new incremental innovations. Toyota has been able to use such labs to build and create new car manufacturing processes. Innovation in one of the world leading car manufacturers has been a vital part of the organisations success. “However, fewer people know that Toyota began with a stron...

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